Exclusive interview for PHD, Les Binet speaks to Tomas Lilja, Strategy Director
In this exclusive interview for PHD, Les Binet, – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness, speaks to Tomas Ljlia, Strategy Director, about the practicalities of long-term brand building and what marketers should think during political and economic uncertainties in the landscape.
Share of Search, a new way to help track the health of brand