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O’Learys launches Social Eatertainment Group – to become number one within eatertainment in Europe
O’Learys now announces Social Eatertainment Group. This follows the recent news that O’Learys acquired the Swedish restaurant and bar chain Harrys; the first of several planned acquisitions and joint ventures. The goal is for Social Eatertainment Group to become Europe’s leading eatertainment company with chain sales above €1 billion in 2025.
The eatertainment company O’Learys, based in Sweden, now forms Social Eatertainment Group, for further expansion both in Sweden and in the rest of Europe. The main focus for Social Eatertainment Group, which today owns the two brands O’Learys and Harrys, is to become an established leader within eatertainment – i.e. food and drinks in combination with social games, activities, events and sports – something that CEO Kenneth Lorentzen believes will be more important than ever after times of social distancing and digital meetings.
– We are convinced that eatertainment venues and spending time with friends and colleagues will become an even more important part of people’s lives in the future. We offer fun and welcoming places to meet and hang out, for families, friends, and colleagues. We also have an attractive offer for restaurant owners, with guests who stay longer, thus also spend more time and money at the venues, says Kenneth Lorentzen, CEO at Social Eatertainment Group.
Social Eatertainment Group is aiming to have at least 400 venues in 2025. Today, the group has more than 130 venues, currently consisting of the brands O’Learys and recently acquired Harrys, with several other venues and brands underway. There are several openings planned within the group in 2021, in for instance Sweden, Norway, the Netherlands, and Spain. Social Eatertainment Group also wants to be the spokesperson and driving force within eatertainment industry, as well as quickly pick up different trends and innovations.
– We want to push the eatertainment industry forward and we want to partner up with attractive eatertainment brands who are looking to accelerate their growth plans and who have a strong vision for their brand, just like we do. We have more than 30 years of experience in the industry, successfully building international presence and scale through own operations and franchising. We have a unique position with extensive know-how, vast network and strong purchasing position all which will be made available to our partners within the group, continues Kenneth Lorentzen.
O’Learys was founded in 1988 and the brand offers an energetic social eatertainment experience with a blend of broadcasted sports, games, and activities in an American inspired setting. With the acquisition of Harrys, Social Eatertainment Group added a new pillar to the portfolio with a well-known brand that has managed to mix a nice Swedish food experience with social activities such as dinners shows, theme evenings and wine tastings.
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Social Eatertainment Group was founded in 2021 and is a franchisor with over 140 venues worldwide. We own O’Learys, Harrys and Sing Sing Karaoke and our vision is to be leading in Europe within eatertainment. O’Learys was founded in 1988 and offers an energetic social eatertainment experience with a blend of broadcasted sports, games, and activities in an American inspired setting. Harrys is a well-known brand that has managed to mix a nice Swedish food experience with social activities such as dinners shows, theme evenings and wine tastings. Sing Sing Karaoke was founded in 2017 in Gothenburg, Sweden, and is a party concept with private karaoke rooms, colorful cocktails and Asian street food.
For more information visit https://socialeatertainmentgroup.com/
Harrys startades i Falkenberg 1993 och finns idag på ett 20-tal orter i Sverige. Restaurangerna drivs av fristående franchisetagare. Moderbolaget Harrys Pubar AB ägs av Social Eatertainment Group som även äger O’Learys och Sing Sing Karaoke. Begreppet Eatertainment betyder helt enkelt mat och dryck i kombination med sociala aktiviteter och evenemang.
Läs mer på harrys.se och socialeatertainmentgroup.com
O'Learys är en svensk franchisekedja som grundades 1988 i Göteborg, Sverige, och drivs av Social Eatertainment Group. Idag har O’Learys fler än 110 enheter över hela världen. O'Learys erbjuder en fullständig eatertainment-upplevelse med en kombination av sport, sociala spel och aktiviteter och amerikanskinspirerad mat i välkomnande miljö. Social Eatertainment Group äger även Harrys och Sing Sing Karaoke och har totalt över 140 enheter över hela världen.
För mer information se www.olearystrademark.com eller www.socialeatertainmentgroup.com.
Sing Sing Karaoke grundades 2017 i Göteborg, Sverige och drivs av Social Eatertainment Group. Idag finns fyra Sing Sing Karaoke, en i Trondheim, en i Karlstad, två i Göteborg och ytterligare två enheter håller på att byggas i Lund och Malmö. Sing Sing Karaoke kombinerar privata karaokerum med inspiration från Japan med färgglada drinkar och modern asiatisk street food. Social Eatertainment Group äger även O'Learys och Harrys.
För mer information se https://singsingkaraoke.com/ eller https://socialeatertainmentgroup.com/.