Electrolux to revise its global Employer Value Proposition (EVP)

For more than one hundred years, Electrolux employees have reinvented the way people cook and take care of their clothes and homes, shaping living for the better for millions of people around the world. As the organization transforms as a company and as a response to a changing candidate market, the company will now revise its global Employer Value Propositions (EVP) to continue attracting, recruiting, and retaining in the best way.

In 2018, Electrolux identified and packaged its global employer value proposition based on what employees worldwide believed made the company a great place to work. But after the pandemic, Electrolux has seen how both the candidate market’s focus together with the company’s priorities have shifted. Therefore, for the second time in three years, the company will revise its global EVP to better reflect its new reality, priorities, values, and culture. Employer branding agency Oddwork has been procured as partner.

Responding to a changing candidate market
“With a changing candidate market pre- and post the pandemic, we need to understand what our employees value most about Electrolux and what candidates prioritize today.”, says Veronica Gully Bodvar, Senior Communications Manager HR at Electrolux. “Why do our employees globally choose to come to work every day? What makes us different from other companies? What do our employees love most about our culture? These are some of the areas we need to understand better together with identifying the gaps we need to fill to become an even greater place to work, from the perspectives of our employees worldwide.”

Employer branding agency Oddwork will be responsible the project where Electrolux employees will be engaged globally.

A global approach
“Electrolux, with its more than 50 000 employees worldwide, is on a very exciting journey as an employer brand right now. As one of the world’s largest home appliance manufacturers, their focus on culture and talent attraction is impressive to watch. To revise the EVP, our teams will engage with Electrolux employees globally and we’re very much looking forward to it.”, says Johan Vildhede, Partner Lead at Oddwork.

There were a couple of different reasons as to why Electrolux chose to team up with Oddwork.

“We chose Oddwork because we’ve seen how they’re at the forefront of employer branding, with experiences from similar cases. We wanted a partner to really trust with insights from other companies that have the same active focus on becoming an employer of choice. With this partnership we feel we’re getting an advisor and not just a supplier who can challenge and guide us on the exciting journey of becoming a global employer of choice.”,says Veronica Gully Bodvar.