Blogginlägg - 16 September 2013 13:39

Is Marketing Strategy really like a Warfare?

Warfare – it is an obsolete way to think about what marketing is. It´s not a war where lies and betrays are a tactics and attacking competitors is a strategy, if Marketers hold on too tight to this metaphor things will go wrong. It always do on a battlefield. Let´s us once and for all find a much better starting point for what Marketing is all about - this is why!

Relaterade länkar

Marketing Warfare? Is that what a good metaphor for Marketing Strategy?

Ämnen

Webbmedia

Kategorier

marknadsföring
marknadsföringsstrategier
marknadsföringsstrategi
b2b marketing
marketing warfare

Kontakter

Stefan Krafft

Partner & VP Marketing stefan.krafft@leadsius.com +46709707382

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