Pressmeddelande -
Lagerhaus Reaches 100.000 in Social Media
In the
middle of August, the number of people liking Lagerhaus’ Facebook fan page turned 50.000. Just a couple of days later the
same thing happened on the company’s Instagram account.
Lagerhaus is present and active on Facebook since 2010 and has had a successful journey with multiple groundbreaking campaigns for their fans. For example, when the company launched ther web shop in 2011, they let their Facebook fans use it for two weeks before it was opened to the public.
The Instagram account @lagerhaus_ab was created in August 2012 and has grown quickly and steadily during the two years. The daily interaction with costumers, open dialogue and active image flow has meant that many have become aware of Lagerhaus.
Using the hashtag #lagerhausfavoriter, Instagram followers post pictures of their favourite Lagerhaus products and the company reposts great ideas and pictures for inspiration in their feed.
“The main focus in our work with social media is to inspire our costumers, share tips and ideas on how to style your home easily and at a low cost with our designed products” – Johanna Cargioli, Marketing Director at Lagerhaus
Social Media, in particular Facebook and Instagram, have during 2014 been Lagerhaus’ primary marketing channels.
Ämnen
Lagerhaus är en inredningskedja som erbjuder sina kunder praktiska och prisvärda prylar med unik design som enkelt förnyar hemmet. Den första butiken öppnades i Göteborg 1996 och idag finns det 33 butiker och en växande e-handel i Sverige samt 19 butiker i Japan. Huvudkontoret ligger i Göteborg och företaget ingår sedan 2004 i Axstores-koncernen.
