JOODIN continues to expand – Revenues at SEK 75 million following multiple acquisitions

The painting and flooring group JOODIN is a young, rapidly growing company with a clear acquisition strategy. Earlier this spring, the company acquired a majority position in Karlskrona-based PetRob's Måleri, and recently, the renowned Hallins Måleriservice in Jönköping also joined the group. After a total of four acquisitions since its inception, the group now has about 60 employees and an annual revenue of 75 million SEK.

The strategy has been in place since day one. JOODIN started in 2020 with the acquisition of Golvgruppen in Växjö, and the following year added Hjortsberga Måleri & Golv. Additionally, the company has opened branches in Gothenburg and Karlskrona, focusing on painting. In total, JOODIN has made four acquisitions in as many years under the leadership of CEO Martin Odin.

"In the painting industry, strong companies are built over time. I would have liked to be even further ahead already, but to ensure the best possible conditions for organic growth, we take one step at a time. It's about building up each new business and increasing volume at a steady pace so that each unit receives the greatest possible support and focus," comments Martin Odin.

The latest addition, Hallins Måleriservice, is a well-established and reliable provider of painting services in Jönköping Municipality, with about ten employees and a turnover of approximately 12 million SEK. Hallins has a long history characterized by knowledge, competence, and tradition. The business dates back to the 1870s when Frans Oskar Hallin started the painting business, which has since been continued for several generations.

Earlier this year, JOODIN also announced the acquisition of a majority stake in Karlskrona-based PetRob's Måleri, active in painting, wallpapering, flooring, and staircase renovations. PetRob's is a well-known and appreciated company in Karlskrona with extensive experience and knowledgeable staff. The company works on a variety of projects for private customers and small businesses, employing 15 people and generating a turnover of approximately 16 million SEK.

"The acquisition of PetRob's Måleri gave us a leading position in the Karlskrona area. With the acquisition of Hallins Måleriservice, we further expand our geographical presence to offer local and high-quality painting services in Jönköping as well. We look forward to continuing to grow together with both companies, and we are convinced that our shared commitment to quality will contribute to many successful projects and satisfied customers," says Martin Odin.

"I have been looking for partners for several years, but none of those I have talked to have really shared my visions regarding focus on staff, work environment, customer presence, and long-term sustainability in what we do. Choosing JOODIN was the easiest decision I have ever made. For JOODIN, it is quality that counts, not quantity," comments Magnus Olsson, CEO of Hallins Måleriservice in Jönköping.

Contact
Martin Odin, VD
martin@joodin.se
073-322 06 20

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About JOODIN
JOODIN is a Swedish company operating in the painting and flooring industry. Among the company's clients are both public market entities and private property companies, construction companies, housing associations, and private individuals. The company pursues an active acquisition strategy with the goal of establishing JOODIN in several Swedish locations while growing organically within existing companies. Today, JOODIN is represented in Växjö, Karlskrona, Jönköping, and Gothenburg.