IsaDora & Bower Present AI Tool to Simplify Makeup Recycling

Recycling beauty products can be tricky – how do you sort a compact eyeshadow or an old nail polish bottle? Is it plastic, metal, or both? To make this process simpler and stress-free, IsaDora has teamed up with the recycling app Bower to launch a smart solution that helps you recycle beauty products the right way, directly from your phone!

Why is recycling beauty products hard?

Many beauty items don’t come with clear recycling instructions, and the mix of materials in things like makeup compacts or mascara tubes can be confusing. This often means they end up in regular trash or in the wrong recycling bin, which isn’t great for the environment.

That’s where IsaDora and Bower step in! Together, they’ve created a clever tool powered by AI (artificial intelligence) to guide you through the recycling process while rewarding you for your efforts.

How does it work?

Using the Bower app, you can scan or identify IsaDora products, and the app will tell you exactly how to sort them based on their materials. Plus, you earn rewards like points (called Coins) that can be turned into cash, discounts, or donations—making recycling more fun and worthwhile!

Here’s the smart bit: Bower’s AI can even recognize items without barcodes. It’s specially trained on IsaDora’s products to identify what they’re made of and give precise sorting instructions. So, whether it’s a lipstick tube or an eyeshadow palette, you’ll know exactly what to do.

Leading the way in sustainability

IsaDora is proud to be the first beauty brand in Sweden to offer this kind of AI-powered recycling solution. It’s part of their commitment to reducing waste and inspiring others in the beauty industry to join the effort.

The best part? You’ll get rewards for recycling the right way! Only brands like IsaDora, who actively support recycling, offer these kinds of incentives, so you know you’re making a real difference.

What’s in it for you?

• Easy Instructions: No more guessing—get clear, step-by-step guidance on how to recycle each product.
• Earn Rewards: Turn your recycling habits into Coins you can spend or donate.

This exciting initiative launches in Sweden, Norway, and Finland in early 2025.