IsaDora relaunches Iconic Build Up Mascara

IsaDora proudly presents the relaunch of the Build Up Mascara Volume and Build Up Mascara Volume Waterproof. While the beloved formulation and brushes of both mascaras remain at the same high performing quality, the new brand visual identity of IsaDora is now reflected in the updated packaging design of the iconic mascaras, offering a more modern aesthetic to the beauty bag.

The Build Up Volume Mascara: Elevating Your Volume Lash Game

The Build Up Volume Mascara is a makeup essential, allowing users to customize their lash volume to suit any occasion. Its elastic texture works harmoniously with the fluffy bristle brush, featuring wedge-shaped bristles, enabling users to effortlessly achieve the exact volume they desire. The smudge-proof formula is infused with rice wax, that creates a delicate film around your lashes and ensures that the mascara stays put throughout the day.

The mascara is relaunched in a black, blue and brown color.

The Build Up Mascara Extra Volume Waterproof: Weightless Volume with Waterproof Brilliance

The Build Up Mascara Extra Volume WP caters to the ever-changing needs of lash volume. Its elastic texture and extra-large fluffy brush with wedge-shaped bristles allow users to achieve customizable volume. It is crafted with a weightless, waterproof formula, infused with Carnauba wax that creates a structuring film around the lashes to help thicken and moisturize, allowing the mascara to keep lashes lifted and voluminous all day long, staying rain and tear proof.

Both mascaras are vegan-friendly, ophthalmologically tested, suitable for sensitive eyes, fragrance-free, and as always, cruelty-free.