Say hello to "Cloud Skin" - a fresh, updated way to wear matte make up.

In the ever-changing world of beauty, new trends come and go. One that has become consistent in its popularity is “Cloud Skin”. Think soft, fluffy clouds with glimmers of sun rays shining through. If you're looking for a smooth, matte finish that still gives you that lit-from-within glow, this trend is your best friend.

What is Cloud Skin?

Cloud skin is a fresh take on makeup that combines elements from the late 2010s and early 2020s. It reintroduces the matte look while maintaining a subtle, natural appearance. The goal here is to radiate a glow from within, emphasizing the importance of skin care. It's all about embracing your skin's natural beauty.

Who's embracing this trend?

Cloud skin has taken social media, especially TikTok, by storm. While it appeals to a wide range of beauty enthusiasts, it's predominantly favored by Gen Z, with Millennials also jumping on board. This trend offers a unique opportunity for beauty brands to create products that help achieve that fresh, filtered look in real life. IsaDora is tapping into the trend with their latest innovation, No Compromise which offers full coverage with skin-loving ingredients that emphasize skin health and provide a subtle glow.

Skin prep is key

To nail the cloud skin look, you must prioritize skin prep. Regardless of your skin type, hydration is crucial. Dry skin types, in particular, need extra care to maintain that radiant appearance. Before applying any makeup, invest in hydrating products that nourish your skin. Moisturizing is essential, especially in low-humidity or cold climates, where matte makeup can become patchy on dry skin. 

Choosing the right primer

The right primer can make a world of difference in achieving that smooth, blurred look. For those in need of extra help, the "The Hydration Primer" is a go-to choice. If you're aiming for a subtle glow. And if you're not quite ready to commit to a matte foundation, opt for a mattifying, blurring primer paired with some powder – the final key to your cloud skin look.

Putting Skin Health First

At the heart of the cloud skin trend is a focus on skin health. The goal isn't just a smooth and matte appearance; it's about nurturing your skin and embracing your natural radiance. Make your skin care routine a priority, ensuring your skin is well-moisturized and hydrated. Look for makeup products infused with ingredients that will keep your skin glowing all day long.

How to achieve the look

1. After completing your skincare routine, move on to the next step by applying a primer with a blurring effect. This will help to prepare your skin for make-up.
2. Then it's time to apply your No Compromise foundation all over your face using your chosen applicator. To achieve different effects, you can use a damp makeup sponge for a more transparent result or a dry makeup sponge for a more matte finish.
3. If you need extra coverage or want to hide any imperfections, you can use concealer after your foundation. Apply concealer where needed and gently blend it into your skin.
4. To give your skin a beautiful colour and a radiant glow, use blush and highlighter in cream form. These products add life and lustre to your skin without adding unnecessary dullness.
5. Finish your makeup routine by applying a transparent powder over your t-zone (forehead, nose and chin) to minimise shine and ensure your makeup lasts longer.

In conclusion

Cloud skin is more than just a makeup trend – it's a celebration of healthy, radiant skin. By emphasizing skin prep, choosing the right products, and putting your skin health first, you can achieve the smooth matte finish that leaves you with a subtile, blurred glow. So, embrace the trend, take care of your skin, and let your natural beauty shine through.