It's National Lipstick Day! Learn more about trending formulas and colors

Swipe color on, and it will instantly lift your mood! Go bold, neutral, glossy, or matte – the choice is yours. A statement lip is just about the joy it gives the wearer, as much as the viewer. The IsaDorians invite you to celebrate with us by sharing some highlights about this beauty classic, along with a sneak peek into the color trends of 2026.

Lip products: A category with high popularity but low loyalty.

The “lips” category is the third largest in color cosmetics after eyes (No. 1) and face (No. 2). After COVID, when we took off the masks, lip products skyrocketed in popularity - we all wanted to put color and shine on our lips again. The trend has now shifted towards nourishing formulations that not only give a great end result but also take care of your lips. This category is the most trend-driven in makeup, has the least loyal consumers and a high level of impulse purchases. Lip balm is the third most used makeup format after mascara (#1) and eyebrows (#2).

The Lipstick Effect

Have you ever heard of "The Lipstick Effect"? During economic downturns, consumer spending on beauty products often increases, with people purchasing affordable luxuries like lipstick as small morale boosters instead of more expensive items. But why would consumers buy more when they have less? The roots of "The Lipstick Effect" are psychological: buying a lipstick provides feelings of comfort and luxury without breaking the bank.

The Rise of "Liptok"

Influenced by viral TikTok #LipTutorials (1.7bn views) showcasing lip contouring techniques and various formats, from nourishing oils to stains and balms, consumers are demanding results-driven lip care.*

Key Trend for 2024: The Skinification of Lip Products

Lipstick has reclaimed its status as a beauty staple, thanks to skincare-infused hybrid formats that offer more than just color. The lip category now features ingredient-packed formulas that provide both color and nourishment. In 2024, the category will be defined by long-wear formulations, standout colors for on-screen looks, and multi-tasking products. Trending ingredients such as hyaluronic acid, peptides, niacinamide, and botanical extracts make lipstick feel like an extension of skincare routines. Texture and format are key, with sensorial oils and balms growing in popularity.

The future of lipcolor

Here are the six key color stories that will drive S/S 26*, offering sensorial satisfaction from frosty tinted pastels to energizing digital brights:

• Peachy Tones: Combine orange hues and fiery Lava Red for an energetic palette.
• Electric Fuchsia: This key color will be an important day-to-night tone.
• Seasonal Browns: Embrace yellow undertones and nourishing textures.
• Frosty Lips: Opt for tinted pastels with subtle multi-dimensionality.
• Terrain-Inspired Heritage Tones: Reds will take an earthen direction through texture.
• Petal Lips: Soft-touch textures will blend with fresh Nostalgic Pink.

The Perfect Moisture Lipstick – a redesigned and improved icon.

The Perfect Moisture Lipstick has been known to be the best-selling lipstick in Sweden. We recently reintroduced this bestseller with an improved formula, now in a more sustainable, refillable packaging. This redesigned icon offers a more hydrating, highly pigmented, and comfortable experience. With lip-loving ingredients, it glides effortlessly across your lips, providing a creamy finish that feels luxurious. The range includes 24 flattering shades with creamy and pearly finishes. One swipe loads your lips with impeccable, moisturizing color.

Curious to try it? Find your favorite shade with our virtual Try-on tool.

*Source: WGSN.com