New owners in INTERSPORT – Adelis divests its ownership to a consortium of management, existing minority shareholders and new investors

INTERSPORT Sweden gets new owners when Adelis divests its majority ownership to a consortium consisting of management and board of directors, existing minority shareholders and new investors – including former and current INTERSPORT dealers. With a new ownership structure, INTERSPORT will have new opportunities to invest in the future and continue the journey towards creating Sweden's most inspiring sports destination.

Under Adelis’ ownership, INTERSPORT has undergone a fundamental transformation, developed a digital commerce platform for a modern omnichannel supported by a new automated central warehouse and at the same time fended off the challenges of the pandemic. This has established INTERSPORT as a leading sports chain in Sweden with a strong customer offering that has defied the headwinds in the industry in recent years, grown with profitably and, above all, laid the foundation for continued growth.

– INTERSPORT is a long-standing and well-managed company with a strong position in the Swedish sports market. With Adelis as the main owner, we have fundamentally transformed INTERSPORT, and today we are stronger than ever to meet customers with an offer and knowledgeable employees. We look forward to continuing the growth journey with our new owners, says Niclas Eriksson, Chairman of the Board of INTERSPORT Sweden.

It has been many years of hard work, and we are especially grateful to Pontus, Niclas and the rest of the management team for their strong efforts under our joint ownership. We are pleased to hand over the baton to owners with industry experience, both existing and new investors, says Erik Hallert at Adelis.

– I am very proud of what we have achieved since Adelis invested in 2015, both to create the group and then to digitize the company and its customer offering. It is therefore very gratifying to have the continued trust of our new owners – and especially to benefit from their entrepreneurial experience – to lead the Group to new heights. We never stand still; we are constantly evolving. I, together with all the fantastic employees and partners, will accelerate our work to create meaningful change for our customers and society at large through sport – we have only just begun, says Pontus Petersson, CEO of INTERSPORT Sweden.

The new owners instil international confidence with Steve Evers, CEO INTERSPORT International Corporation.

– INTERSPORT in Sweden has seen remarkable transformation during Adelis’ ownership. We are very confident that the new consortium, with its deep industry expertise and passion, will continue to drive our brand to new heights, and we look forward to seeing INTERSPORT further strengthen its position, based on the solid foundation that has been established.

For further information, please contact:
Pontus Petersson