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IDEAL OF SWEDEN brings functional fashion to the ELLE gala

Sweden's leading phone accessories brand, IDEAL OF SWEDEN, announces sponsoring this year's ELLE gala, introducing an entirely new product category and two seasonal must-haves.

Hosted at the spectacular Grand Hotel in central Stockholm, the ELLE Gala is Sweden's most acknowledged fashion event. This year marks its 25th anniversary, a grand night to look forward to. As a sponsor, IDEAL OF SWEDEN will have a prominent presence throughout the event, showing their latest drops with a fun twist in an interactive manner as well as contributing to the desired goodie bag.

"This season's phone accessories are innovative, smart and eye-catching, which will also be reflected in our creative activation at the gala. Collaborations like these will be an essential part of our PR strategy going forward, and this sponsorship puts us in the right context", says Tilda Eriksson, PR Specialist at IDEAL OF SWEDEN.

The newly launched products, Wristlet Strap and Mirror Case, are both unique, smart mobile accessories that combine fashion and function, allowing users to carry their phone hands-free and do quick touch-ups with an accessible mirror on the go.

This year's ELLE gala takes place on April 21st and is expected to attract some of the most influential names in fashion and beauty, including designers, models, influencers, and industry leaders. Guests can expect a magnificent fashion show, a prestigious awards ceremony, and a dazzling VIP after-party. This year's theme is the fashion industry's new dimensions, focusing on newly discovered talents and well-established stars.

For questions about the sponsorship or media inquiries, please contact:
Moa Törnqvist, Marketing Manager
IDEAL OF SWEDEN
moa.tornqvist@idealofsweden.com

Relaterade länkar

Ämnen

  • Livsstil, mode, fritid

Kategorier

  • engelska

IDEAL OF SWEDEN represents a lifestyle universe that injects a sense of style and energy into everyday tech accessories. The brand was founded in 2013, in Norrköping, Sweden, by two young entrepreneurs, Joachim Angelton and Filip Ummer. Today, the company has a global presence, with its core in Scandinavia and Northern Europe. All products are designed at the headquarters in Stockholm yet worn by style seekers worldwide. With ten years of developing tech accessories and focusing on merging the gap between fashion and tech, the brand is rapidly evolving, aiming to become the world's number-one tech accessory brand.

Kontakter

Nathalie Lindmark

Presskontakt Marketing Director +46705904511

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