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IDEAL OF SWEDEN appoints Thomas Raun as new CEO

New CEO Thomas Raun brings 20 years of senior leadership experience and extensive knowledge from the consumer sector.

Today IDEAL OF SWEDEN announced that Thomas Raun had been appointed CEO of the company. Thomas Raun assumed responsibilities from January 2023. Joakim Grip has been interim CEO and will now return to his key role as deputy CEO and leading online sales in the company.

Thomas Raun has 20 years of senior leadership experience and extensive knowledge within the main commercial functions, including brand, marketing, sales, and e-commerce, as well as managing international sourcing and supply chains at Flying Tiger Copenhagen and Metro, to mention a few.

"I am delighted to find a CEO who can lead the organisation towards stable growth and profitability in challenging times," says Fredrik Cappelen, Chairman of the Board. "We believe Thomas is the person we need. His vision, intellect, and professionalism made a lasting impression on the board."

Thomas has experience in driving growth and optimising operations while transforming business models and developing organisations. He previously did it at Flying Tiger Copenhagen, a 4 billion DKK consumer company .

"I’m truly motivated by cultivating a strong culture and leading and empowering teams to enhance customer satisfaction and maximise results, which is also what I'm looking forward to doing and creating together with IDEAL of SWEDEN," says Thomas Raun. "The brand was built to disrupt and shake things up, the potential for this brand is massive, and I'm ready to unleash it together with the team."

Furthermore, IDEAL OF SWEDEN is strengthened with a new board member, Jesper Matsch, an experienced entrepreneur and business leader with a demonstrated history of building brands in the cosmetics industry, including co-founding Krämfabriken and CAIA Cosmetics.

“We see Jesper as a valuable board member to contribute with knowledge in all areas of building consumer businesses including areas such as Marketing Management, Brand, Product Development, and Business Planning,” says Fredrik Cappelen.

For questions, please contact:
Thomas Raun
CEO, IDEAL OF SWEDEN
thomas.raun@idealofsweden.com

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IDEAL OF SWEDEN represents a lifestyle universe that injects a sense of style and energy into everyday tech accessories. The brand was founded in 2013, in Norrköping, Sweden, by two young entrepreneurs, Joachim Angelton and Filip Ummer. Today, the company has a global presence, with its core in Scandinavia and Northern Europe. All products are designed at the headquarters in Stockholm yet worn by style seekers worldwide. With ten years of developing tech accessories and focusing on merging the gap between fashion and tech, the brand is rapidly evolving, aiming to become the world's number-one tech accessory brand.

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