GP Bullhound advises TLGG on its sale to Omnicom Group

Berlin, 2 February 2015 – 

GP Bullhound, the international technology investment bank, acted as the exclusive financial advisor to Torben, Lucie und die gelbe Gefahr GmbH (“TLGG”) on its sale to Omnicom Group.

TLGG is a leading strategic consulting and digital transformation agency based in Berlin with expertise in social CRM, digital platforms and community management and nearly 100 employees.

Joining Omnicom’s RAPP Worldwide network will give TLGG the ability to draw from RAPP’s data insight, technology and creative expertise and to expand its offering to clients, as well as gaining access to RAPP’s global network.

Christoph Bornschein, Founder of TLGG, said: “As our customers’ businesses are global, we position ourselves internationally. The services of GP Bullhound have been invaluable throughout the process. Their extensive sector experience and global network were instrumental in attracting global buyer interest and driving this transaction to a highly successful end.”

Julian Riedlbauer, Partner at GP Bullhound and head of the Berlin office, said. “It has been great to advise TLGG and its shareholders on this transaction. TLGG is the market leader in digital transformation in Germany and this transaction helps Omnicom to strengthen its footprint in the strategically important German market”.

Simon Nicholls, Partner at GP Bullhound, added: “Digital and mobile transformation is of critical importance for major corporations globally, yet real expertise remains rare. We expect further consolidation in this space.”

The transaction underlines GP Bullhound’s depth of experience in the digital marketing and consultancy sector, being its seventh transaction completed in the sector in the last 18 months alone, including those completed for clients such as Realise, Fjord, Somo, Great Fridays, Fetch and Cambridge Technology Partners.

Enquiries
For enquiries please contact: Julian Riedlbauer, Partner, at julian.riedlbauer@gpbullhound.com or Simon Nicholls, Partner, at simon.nicholls@gpbullhound.com

GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions for many category leaders, recently selling Payone to DSV Group, Flowfact to ImmobilienScout24, Fetch to Dentsu Aegis, Pozitron to Monitise, Fjord to Accenture and Tunigo to Spotify. The firm was founded in London in 1999. For more information please visit www.gpbullhound.com

TLGG
TLGG is an agency for digital transformation that combines the excellence of a strategic consulting firm with the creativity of a digital agency. Its Berlin office oversees clients such as Astra, E.ON, HUK Coburg, Lufthansa and Spotify.

Omnicom Group
Omnicom Group Inc. is a leading global marketing and corporate communications company offering its comprehensive services to over 5,000 clients in more than 100 countries. Diversified Agency Services (DAS) is a division of Omnicom Group and manages Omnicom’s holdings such as RAPP and TLGG from now onwards in a variety of marketing communications disciplines.