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Kommentar med anledning av granskning av hållbarhetsinitiativ i media

Kommentar med anledning av granskning av hållbarhetsinitiativ i media


Idag publicerades en granskning av ett av Gina Tricots mindre hållbarhetsinitiativ i SVT Nyheter. Gina Tricot har löpande lämnat efterfrågad information till SVT via mejl och även ställt upp på en intervju.



I kampanjen som genomfördes under maj–juni 2022 var Gina Tricot tillsammans med flera andra aktörer en del av ett initiativ, drivet av det danska skogsbruksföretaget EcoTr

Comment in response to media scrutiny of sustainability initiatives

Comment in response to media scrutiny of sustainability initiatives


Today, a review of one of Gina Tricot's small-scale sustainability initiatives was published in SVT Nyheter. Gina Tricot has continuously provided the requested information to SVT via email and also agreed to an interview.


In the campaign, which ran from May to June 2022, Gina Tricot, together with several other parties, was part of an initiative, conducted by the Danish forestry

Gina Tricot’s sustainability work 2023

Gina Tricot’s sustainability work 2023

Yesterday Gina Tricot published its sustainability report for 2023. The report highlights our overall sustainability ambition, our focus areas, and specific initiatives. Main focus of the sustainability work is the ambition to reduce negative impact on people and the environment in our own operations and in our value chain.

gina tricot opens new store in ringen, stockholm

gina tricot opens new store in ringen, stockholm

Gina Tricot is thrilled to announce the grand opening of its newest store at Ringen shopping center, located in the heart of Södermalm, Stockholm. On February 22, Gina Tricot opens the doors to a 300 square meter store in the Ringen shopping center. In addition to its regular assortment, the store will also feature the Gina Tricot Young concept, launched in August 2021.
As a longstanding corne

gina tricot’s successful circular concept RENT returns

gina tricot’s successful circular concept RENT returns

Gina Tricot is thrilled to announce the return of RENT, a circular fashion initiative allowing customers to rent exclusive partywear for parties and special occasions.
Originally launched in 2019 as a part of Gina Tricot's sustainability commitment, RENT has quickly gained popularity. For the fifth consecutive year, Gina Tricot launches a new collection featuring three stunning party dresses.

gina tricot and muli collection unveil exclusive jewelry line

gina tricot and muli collection unveil exclusive jewelry line

Gina Tricot has joined forces with Muli Collection to release a limited-edition jewelry line, marking an exciting collaboration between two women-powered brands. The collection showcases eleven exclusively designed pieces, each arriving fully wrapped in a custom gift box.
During the month of November, covered displays with the message "unwrapping soon" were placed in selected Gina Tricot store

gina tricot expands to iceland with physical stores

gina tricot expands to iceland with physical stores


Gina Tricot, one of Sweden's leading fashion chains with 150 stores in four countries, is taking an exciting step into the Icelandic market by opening its first physical stores in Iceland. This marks Gina Tricot's first venture into franchise stores outside of Sweden, representing a significant move for the brand on the international stage. Previously, Gina Tricot had only operated e-commerce

Gina Tricot are launching an exclusive RENT collection in own stores and online via Gemme Collective

Gina Tricot continues with their RENT success

RENT is Gina Tricot's own initiative with focus on circular fashion that makes it easy for the customer to rent their party look for a few days and then return the look – a kinder way for the environment and the wallet. Now an exclusive RENT collection is launched in own stores and online via Gemme Collective.

Gina Tricot opens the doors to its new, ultra-modern, omni-focused shopping destination in Stockholm.

grand opening gina tricot drottninggatan

Gina Tricot opens the doors to its new, ultra-modern, omni-focused shopping destination. Exceptional service, smart digital solutions, upgraded fitting rooms, self-service checkout, and a specially developed RFID system are just a few of the new features.

Autumn collection from Gina Tricot is perfectly suited to dream careers

Power Suits starring Bianca Ingrosso

Gina Tricot has a longer collaboration with influencer Bianca Ingrosso, who will present several major fashion campaigns this year, all associated with various initiatives. For the autumn campaign, the brand is partnering with Dress for Success Stockholm. The "Power Suits starring Bianca" campaign will be launched on 22 September online and in store.

The fashion company and Bianca Ingrosso are partnering for a more extensive collaboration through February 2023.

bianca ingrosso and gina tricot team up for new collaboration

In 2019, Bianca Ingrosso debuted as a campaign profile for Gina Tricot's summer collection. Now, the fashion company and Bianca Ingrosso are partnering for a more extensive collaboration through February 2023. In an exciting new take, Bianca will front Gina Tricot's four biggest fashion campaigns during the period, and these launches will also be connected to various sustainability initiatives.

For SS22 Gina Tricot is launching another denim remake capsule, made from re-sewn jeans and leftover fabric remnants, and designed by fashion designer and stylist Hanna MW.

Gina Tricot X Designed by Hanna MW: spring sequel

The first collection sold out in just a few hours - now the long-awaited sequel to autumn’s successful launch is finally arriving. For SS22 Gina Tricot is launching another denim remake capsule, made from re-sewn jeans and leftover fabric remnants, and designed by fashion designer and stylist Hanna MW.

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We Make Women Smile

Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.

We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.

Gina Tricot