RENT is Gina Tricot's own initiative with focus on circular fashion that makes it easy for the customer to rent their party look for a few days and then return the look – a kinder way for the environment and the wallet. Now an exclusive RENT collection is launched in own stores and online via Gemme Collective.
In 2019, Bianca Ingrosso debuted as a campaign profile for Gina Tricot's summer collection. Now, the fashion company and Bianca Ingrosso are partnering for a more extensive collaboration through February 2023. In an exciting new take, Bianca will front Gina Tricot's four biggest fashion campaigns during the period, and these launches will also be connected to various sustainability initiatives.
The first collection sold out in just a few hours - now the long-awaited sequel to autumn’s successful launch is finally arriving. For SS22 Gina Tricot is launching another denim remake capsule, made from re-sewn jeans and leftover fabric remnants, and designed by fashion designer and stylist Hanna MW.
Gina Tricot is continuing its sustainability journey, kicking off 2022 in a collaboration with Vividye, which has developed a completely new production technology for circular textile printing.
Gina Tricot proudly presents the exclusive specially designed collaboration: Aéryne X Gina Tricot. The limited collection, is entirely made from leftover fabrics used to design unique fashion items. The collection is a tribute to women’s independence and the power of believing in yourself. It also brings us one step closer to a more sustainable fashion industry.
Earlier this year we launched a new concept that made it possible for our customers to rent their outfit, a great way of supporting sustainability in fashion.This time we have teamed up with Scorett, one of the largest shoe companies in Sweden to offer our customers the opportunity to rent a whole party look from top to toe.
The fashion chain Gina Tricot continues to invest in sustainability with a decision this spring to phase out the use of plastic shopping bags in stores, and replacing them with paper bags. The vision is to become more environmentally friendly every single day of the year.
We are so proud to present “Rent Your Party Outfit” that makes it possible for our customers to rent their dream outfit for a few days and then return it – a kinder way to the environment. The first store that will offer this is in one of our stores in Gothenburg.
Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.
We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.
