In 2019, Bianca Ingrosso debuted as a campaign profile for Gina Tricot's summer collection. Now, the fashion company and Bianca Ingrosso are partnering for a more extensive collaboration through February 2023. In an exciting new take, Bianca will front Gina Tricot's four biggest fashion campaigns during the period, and these launches will also be connected to various sustainability initiatives.
At last! Gina Tricot’s new agreement with live-video streaming provider Bambuser means that the fashion chain will start summer this Thursday with Live Video Shopping. The premiere will take place on 28 May at 20:00 CET.
The premiere edition will be broadcast together with two of Gina Tricot’s summer campaign profiles: star influencers Matilda Djerf from Sweden and Tina Maria Hansen from Denmar
In 2019, Gina Tricot’s summer campaign featuring Bianca Ingrosso in Portofino was a hit. In light of the current situation, Gina Tricot has asked six of the best Nordic content creators and profiles to produce their own material in their home environments. It’s part of new seasonal campaign with a timely concept: “Summer Staycation”.
Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.
We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.
