gina tricot launches the new home décor collection: gina home

This autumn, Gina Tricot is taking the next step in meeting target group demand by offering the latest in style for living. On 17 September, the brand will launch its new home décor concept: Gina Home. The collection will be available in selected stores and online at ginatricot.com.

This is the first-ever home décor collection from Gina Tricot. Now customers will have the opportunity to shop for the latest trends in clothing as well as home fashions, all in one place. The fashion chain’s own designs, such as beautiful duvet cover sets and blankets in the season’s colour palette, are combined with stylish details such as attractive vases and coffee-table books from carefully selected external brands.

“We’re so excited to reveal that we’ll be offering our customers a modern home collection, both online and in selected stores, because we know that our target group is very keen on interior decoration. It brings together all the
components of our “omni-thinking” approach, but also our lifestyle concept: customers can be inspired by and shop for the latest in clothing and home fashions, all in the same place. It’s the best of both design worlds,” says Karin Westas, Marketing and Brand Director for Gina Tricot.

Shot in exquisitely designed home interiors, the Gina Home campaign will be presented by none other than style duo and founders of the Hobnob Journal digital fashion magazine — Fanny Ekstrand and Linn Eklund — who will be wearing Gina Tricot’s latest fall trend collection.

Gina Home will be launched on 17 September 2020 in selected Gina Tricot stores and online at ginatricot.com.