bianca ingrosso and gina tricot team up for new collaboration

In 2019, Bianca Ingrosso debuted as a campaign profile for Gina Tricot's summer collection. Now, the fashion company and Bianca Ingrosso are partnering for a more extensive collaboration through February 2023. In an exciting new take, Bianca will front Gina Tricot's four biggest fashion campaigns during the period, and these launches will also be connected to various sustainability initiatives. This is Bianca with Gina Tricot – The next chapter. The first collection will be launched on 18 May 2022.

Each release will bring a fresh, new approach, with Bianca presenting the collections for the summer holiday season, fashions for work, and ultimate party looks. Each release will also showcase a sustainability initiative related to Gina Tricot's three focus areas: Product, Planet, and People. The pieces that Bianca will wear in the summer campaign will be produced from more sustainable materials.

"Working with Bianca again is definitely the right direction. This time, we'll focus on strong collections and garments in more sustainable materials as well as campaigns related to sustainability initiatives. This aspect is incredibly important to Gina Tricot, Bianca, and our customers," says Karin Westas Norlander, Brand & Marketing Director for Gina Tricot.

The first release, "Bianca – The Summer Edit", will be released online on 18 May and in store on 19 May. Here, Bianca will take us to sunny days by the sea where we relish the present and do what we want, when we want. She'll inspire us to be ourselves and enjoy life. The vacation wardrobe includes dresses, matching sets, and cool linen pieces. All the pieces feature the gorgeous tones of the summer palette, and a big sun hat is the season's key accessory. Prior to the release, Bianca will throw an Italian Garden Party on Dalarö in the Stockholm archipelago, to treat her friends to dinner and socializing.

"It feels fantastic to work again with women I admire and a brand I've worn since I was a little girl. Gina Tricot loves to be daring, to stand out from the crowd, to invest in quality and sustainability. And women are always in focus. I love this approach and I'm always keen to work with it. Now, that I'm a few years older and more confident, it's especially good to collaborate with Gina Tricot again. Sustainability is just as important for me as it is to the customers. These days, we want brands to take responsibility, and I'm very proud of Gina Tricot's sustainability efforts, now and in the future," says Bianca Ingrosso.

In connection with the campaign launch, the first sustainability initiative will begin: Gina Tricot Forest, within the Planet focus area, in which the fashion chain will grow its own forest in cooperation with the Danish forestry company EcoTree. The forest with be located in Kalundborg, Denmark, and the project is designed to recreate a natural environment and contribute to biodiversity. Bianca and Gina Tricot will encourage customers to participate with donations of EUR 1 added to purchases, which will allow the project to place beehives in the forest. Bees are an essential piece in the environmental puzzle, contribution 80 % of all pollination for flowers, plants, and food crops. Everyone who participates will be part of a growing movement to ensure that our natural environment can flourish.

Autumn will bring more surprises and campaigns, including a festive release in which Bianca will take us to new heights of glam. It's definitely something to look forward to…

The first collection Bianca – The Summer Edit will be released 18 May on ginatricot.com and in store 19 May.