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 Cyriel Van Steen, Louis Mortreu, Victor Mortreu and Renaat Waeles, founder of Just Russel, were honored as the Gold winners of the Young Founder of the Year award, for their mission to improve pets' well-being, at the Founders´ Awards Gala on Septem
Cyriel Van Steen, Louis Mortreu, Victor Mortreu and Renaat Waeles, founder of Just Russel, were honored as the Gold winners of the Young Founder of the Year award, for their mission to improve pets' well-being, at the Founders´ Awards Gala on Septem

Press release -

Gold for Young Founder of the Year: Founders Cyriel Van Steen, Louis Mortreu, Victor Mortreu, and Renaat Waeles Revolutionize Pet Health with Just Russel’s Personalized Food Products and Services

Cyriel Van Steen, Louis Mortreu, Victor Mortreu and Renaat Waeles, founder of Just Russel, were honored as the Gold winners of the Young Founder of the Year award, for their mission to improve pets' well-being, at the Founders´ Awards Gala on September 19.

" I´m thankful to Founders Alliance, the jury, and our amazing team at Just Russel. Me and my co-founders are excited to keep growing, building something truly impactful, and ensuring more pets are healthy and happy”, says Cyriel.

The Founders Jury Motivation
Four authentic leaders and inspiring founders who complement each other, have created a well-thought-out company in every aspect, from culture and sustainability to marketing, both internally and externally. Despite impressive rapid international growth and profitable operations in a competitive industry, they have maintained high ownership.”

The Impactful Journey of Cyriel Van Steen, Louis Mortreu, Victor Mortreu and Renaat Waeles, founders of - Just Russel
Just Russel, founded in 2020 by Cyriel, Louis, Renaat and Victor, improves pets' well-being by offering personalized dog and cat food, along with other health services across Belgium, the Netherlands, Germany and France.

How the Winners Are Chosen as Young Founder of the Year
The Young Founder of the Year award recognizes young global founders with the capacity to lead, inspire, and run successful companies. The nominees are under 30 years of age at the time of nomination, have founded and run a private or public limited company, the founder and any co-founders together own at least 40% of the shares, have a revenue of at least 50,000 euros and demonstrate significant potential for success.

The finalists have been assessed by the Founders Alliance Index, which takes into account past performance, future potential, and social benefits, and they have been evaluated by a jury of experienced founders.

The Founder Jury consisted of Chair of the jury Martina Klingvall, founder of Telness & Telness Tech, Åsa Falkman, co-founder of Hammer & Hanborg, Ikoro Jr, founder of Alvinx Åkeri, Andrius Francas, founder of Alliance for Recruitment and Aticka Chona, founder of GreenKarmas

Photo: David Thunander and Evan Pantiel

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About Founders Alliance

Founders Alliance was established in 2002 by Niclas Carlsson. Today Founders Alliance is a premium collaborative business forum for founders of large-scale corporations, owners of international growth companies and engaged in multiple social impact initiatives around the globe.

Founders Alliance facilitates a platform for collaboration for founders (members) incl. Founders Groups, one-to-one introductions, closed online communities, international business trips and events (hybrid). Its membership comprises over 300 high performing founders owning over 3000 companies in all parts of the world stretching across all industries and areas of expertise.

The core of Founders Alliance is independent from state funding, financial actors, advisory firms and academic institutions.

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