Pressmeddelande - 6 Februari 2014 11:55

F1-driver Marcus Ericsson is presented with the Halda Race Pilot

Formula One is what drives innovation in the car industry. Halda is pioneering in technical advancements in the watch industry. Given our legacy within motorsports, developing the first real watch for racing was inevitable. Realizing that we were to have a Swedish driver in the most prestigious race car championship, we had to make sure he was going to wear the most sophisticated racing watch ever made.

On February 3rd, we had the honor of presenting our new ambassador with his very own Halda timepiece. During a press conference covered by live television and press Marcus Ericsson received the Race Pilot – an advanced instrument developed for Formula One performance.

Ämnen

Livsstil, mode, fritid

Kategorier

halda
halda watch
klocka
product design
race pilot
racing watch
marcus ericsson
formel 1
formula one™

About Halda Watch Company
Halda Watch Company was founded in 1887 by Swedish watch-maker Henning Hammarlund. It quickly became a worldwide success known for its advanced fine mechanics and quality.
Halda watches featured on prominent people such as HMK Oscar II and renowned Swedish writer August Strindberg and the watches were also honoured with several international awards in competition with the very best watch producers at that time. In 2009, Halda Watch Company was brought back to life by watch entrepreneur Mikael Sandström, through the introduction of the concept and plans for the modern Halda – the Halda Space Discovery Limited Edition, first released on the market in 2011.
The Haldas of the 21st century follows the devise of its founding father, Henning Hammarlund – to never compromise with quality or function. For its’ manifestation of advanced and pioneering technical engineering and fine mechanics, the Halda Space Discovery was honoured with a placement in the Swedish pavilion at the World Expo 2010 in Shanghai. In 2011, it featured as part of the exhibition ‘NASA – A Human Adventure’, world premiering at National Museum of Science and Technology in Stockholm. In 2012, the Halda Space Discovery received the Red Dot Design Award one of the most prestigious design awards one can ever get, often referred to as the ‘Nobel Prize of Design’.

For more information, please contact: info@haldasweden.com

Kontakter

Pär Dahlman

Presskontakt Sales & Marketing dahlman@haldasweden.com +46 8 778 84 78

Relaterat innehåll

21 Januari 2014 19:31

Halda teams up with F1-driver

We are proud to announce the latest Halda ambassador – Marcus Ericsson, who will be racing for Caterham F1 Team this year’s season. The talented swede has previously driven in the GP2-series but with a clear goal of reaching Formula One. Now, as the first Swedish F1-driver in 23 years, Ericsson is ready to fight with the best.

29 November 2013 15:22

Halda presents – three members of the Race Pilot team

As Halda prides on functional superiority and the ability to adapt your timepiece to suit any possible situations, the mechanical module of the Race Pilot has been developed to meet the high demands of the racing aficionado. For moments aside from the track the mechanical module fulfills the need of the watch connoisseur.

19 April 2013 14:21

Halda Race Pilot – With an Engine by Zenith

Passion for mechanical movements is the heart of Halda Watch Co. This is reflected in the Race Pilot’s Mechanical Module, which is an extension serving to satisfy the needs of the watch connoisseur as well as it celebrates our history of fine watch making.

12 April 2013 12:34

Halda Race Pilot – The First Real Racing Watch

When developing the Halda Race Pilot the goal was to create the best watch ever made for racing. We gathered a team of experienced race drivers and engineers in order to develop functions that truly make a difference in professional racing. This cooperation resulted in the Race Module featuring a unique program with functions that never before have been incorporated in a wristwatch.

19 Mars 2013 14:26

Halda Race Pilot - the next chapter in the history of modern watchmaking

Every timepiece that leaves the Halda factory holds the promise of uncompromising quality that our founder once established and – at the same time, truly make a functional difference for the user experience. We are proud to announce yet another groundbreaking watch that challenges the best watch manufacturers in the world – the Halda Race Pilot.

5 Mars 2013 14:33

Time for Halda’s next chapter

The first journey with the Halda Space Discovery has led to many new and interesting encounters pointing to an exciting future. However, what we are most excited about at the moment is the fact that we soon will be able to present a new Halda timepiece, developed for another extreme area with the highest of demands.

5 Mars 2014 12:31

Halda – now available at Kenjo, New York

The release of our new Race Pilot has sparked a lot of attention around the world which has led to further interest of the unique Halda watches. We are therefore proud to announce another prominent international cooperation. This time the turn has come to Kenjo Watches just west off Fifth Avenue in the metropolitan city of New York.