Ekelund is launching an exclusive collection with the patterns of William Morris.

Ekelund is announcing a new licensing agreement with William Morris, the legendary English designer and poet. Two iconic legacies are thus united in this partnership. Morris's unique patterns, inspired by natural, organic forms, and Ekelund's long tradition of quality and craftsmanship. The result is a collection rich in colours and patterns, with craftsmanship in focus - textiles that can be used for generations to come.

This new collection presents woven textiles with Morris's characteristic patterns, each of which has been carefully recreated to honour his artistic vision. The collection includes five unique patterns, available in a variety of sizes and products, such as tablecloths, table runners, kitchen towels, throws, and pillowcases. Each product is designed not only to be pleasing to the eye, but also to retain its high quality for many years.

"One of the main goals of this license with the patterns of William Morris is to create a connection between a Swedish tradition and an English one. In doing so, we create textiles that are not just beautiful, but also maintain a very high quality," says Martina Dagborn, director of marketing at Ekelund. She continues...
"Being able to sit down at the table with these beautiful, richly patterned textiles not only creates an enjoyable and beautiful setting, but also an environment that elevates the entire meal. Eat together and at the same time experience joy in the beauty on the table."

All images for the collection have been photographed in the scenic town of Horred, in environments close to the weaving mill. All Ekelund's products are made in Horred, Sweden, where everything is seen through a green lens. All textiles that are woven are GOTS certified. The company also stands as a proud symbol of a global presence, anchored in the rich Swedish design tradition. Ekelund's design philosophy is simple yet profound: to create inspiring and timeless designs that evoke a sense of yearning for home, every day, for current and future generations alike.

These textiles with Morris are going to be launched on a global scale, allowing admirers of both the Swedish textile tradition and the legacy of William Morris to adorn their homes with these timeless pieces. Ekelund looks forward to continuing to carry on the tradition of quality and design, with a strong commitment to creating products that stand the test of time - just like William Morris's vision.

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Ekelunds Linneväveri – Sweden's oldest weaving mill since 1692.

Ekelund textiles can be found in 20 countries worldwide. We weave towels, placemats, runners, napkins, tablecloths, blankets, and cushion covers. Our style is timeless and personal, often featuring patterns from our Scandinavian textile tradition. We also collaborate with well-known brands.

At Ekelunds Linneväveri, we are very proud of our heritage and have chosen to keep our roots deeply anchored in Swedish soil with all our production in Horred. By having full control over the entire production chain, we can fine-tune our manufacturing to match demand. With green glasses on, we produce textiles in 100% organic linen and cotton. Since 2016, we are GOTS-certified, which means that every product you choose from us carries an ecological label of responsibility, care, and genuine craftsmanship. The certification covers the entire chain from cultivation to finished textile.

In 1878, our first delivery to the Swedish royal court and Gustav V was made, and it continues to this day. Being a purveyor to the royal court is a prestigious distinction we wear with pride.