Mastercard Start Path selects Doconomy to scale up everyday climate action

Stockholm: Sweden Doconomy, who enable a sustainable lifestyle by providing Åland Index, the leading index solution for CO2 emission calculations for payments as a service to banks as well as easy to use mobile banking services to change behavior for consumers, has been selected to join Mastercard's award winning startup engagement program Start Path. The program will provide Doconomy with a platform to scale up its eco-system of services for everyday climate action.

Each year, Start Path chooses the most promising startups from 1,500+ applications to join its award-winning program. Doconomy will join 11 other later stage startups in the most recent Start Path cohort of innovators that will shape the future of commerce together.

The program provides startups with operational support, commercial engagement and the opportunity for strategic investment. Founded in 2014, Start Path has engaged with 230 startups globally which have collectively raised $2.7 billion in post program raised capital.

"In today's landscape where we're moving toward a post-pandemic world, there's no better time to take the plunge and build a business that will address some of the biggest challenges we're all facing," said Amy Neale, Senior Vice President, Start Path & Fintech at Mastercard. "Mastercard is proud to partner with Doconomy on their journey to grow and scale and provide support and mentorship through the Start Path program."

Founded in Sweden in 2018, Doconomy provides digital solutions to help brands and consumers track and measure carbon footprint. Doconomy's service, DO, a mobile banking app, manages savings and promotes sustainable consumption. Doconomy is already collaborating with Mastercard to make The Aland Index impact calculations in DO available as a service to any bank that wants to engage users and influence them to behave positively. The index is currently active in the market with banks in the U.S., Italy, Sweden, Finland, Denmark and Norway.

Through Doconomy’s collaboration with the United Nations Climate Change Secretariat (UNFCCC), we are developing an innovative ecosystem to educate and engage individuals around climate action.

“We are honoured that Doconomy has been selected by Mastercard for such a high-profile, global program, it’s a powerful network to be a part of with many great minds to pick. This opportunity comes at a time when the world greatly needs a solution like Doconomy, at a time when we are ramping up to scale our operations and reach. You need only look out the window to understand the need for a more resilient tomorrow. Banks and brands are working with us to satisfy consumers demand to build back better, making data driven sustainability and service design a natural part of the new normal.” says Mathias Wikström, CEO of Doconomy.

Doconomy utilizes innovation, data and design to support consumers change of behaviour by enabling well informed choices, in turn shaping responsible consumption. The Start Path program will provide Doconomy with a great opportunity to leverage the potential of Mastercard network of innovators and experts to help fuel its growth and enter new international markets.

For further information, please contact

Mathias Wikström, CEO Doconomy. Mob: +46708 15 32 03 mathias.wikstrom@doconomy.com