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Doconomy signs with Mitsui & Co., Ltd. to collaborate on decarbonization platform Earth hacks
Stockholm-Tokyo, November 25th, 2021:
Japanese giant Mitsui & Co., Ltd. and marketing innovator Hakuhodo are working together to make the Japanese society carbon-neutral by 2050. As a part of this mission the co-creation platform Earth hacks is today launched. Together with Doconomyand its carbon labelling solution, the 2030 Calculator, Earth hacks, a co-creation platform for Gen Z-ers and others interested in decarbonization, aims to provide information on lifestyles and ethical products that they may want to adopt in their lives - based on the conviction that information and easy-to-use tools will help consumers to act in favor of a more sustainable way of living. The platform will in the beginning of 2022 launch an enterprise collaboration and media platform to introduce companies, people, and actions contributing to decarbonization to further accelerate the conversion.
“Joining hands with Mitsui and Hakuhodo in their mission to contribute to a carbon-neutral Japan by 2050 is an exciting responsibility. The climate crisis knows no geographical borders nor national boundaries. To mitigate the crisis partnerships like this will be crucial. Bringing Doconomy tools and initiatives together will create a variety of solutions – all aiming for a brighter future. It is with great pride we now put the 2030 Calculator to use in the Japanese toolbox”, Doconomy founder and CEO Mathias Wikström said.
With the 2021 United Nations Climate Change Conference, COP26, in Glasgow completed it is, once again, obvious that collaboration and partnerships are two absolute necessities to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. Countries, corporations, governments, and people succeed together.
We are very excited about this partnership with Doconomy and the usage of 2030 Calculator to tackle the big challenge of carbon neutral. Through our involvement in this project and the usage of this platform, we want to support the change of mindset of the consumer which will further accelerate the change toward more sustainable and eco-friendly society, Kazunori Ikezawa, General Manager of New Business and Innovation Dept., Energy Solutions Business Unit said.
For additional information – please contact:
Masse Benesch, Head of Communications
masse.benesch@doconomy.com +46 733 14 14 34
Ämnen
About Doconomy:
Doconomy, founded in Sweden in 2018, is a world-leading provider of applied impact solutions. Doconomy wants to future-proof life on planet earth by empowering individuals and corporations to take responsibility for their environmental footprint. Firmly believing that the climate crisis can only be solved as a collective, Doconomy is also a partner of the United Nations Framework Convention on Climate Change (UNFCCC), Mastercard, S&P Trucost, the World Wildlife Fund (WWF), and Parley for the Oceans.
Doconomy utilizes innovation, data and design to support consumer change of behavior by enabling well-informed choices, which in turn, promote responsible consumption. The 2030 Calculator is an innovation to increase transparency and responsibility created by Doconomy
About Mitsui:
Mitsui & Co., Ltd (8031: JP) is a global trading and investment company with a diversified business portfolio that spans approximately 65 countries in Asia, Europe, North, Central & South America, The Middle East, Africa and Oceania.
Mitsui has over 5,500 employees and deploys talent around the globe to identify, develop, and grow businesses in collaboration with a global network of trusted partners. Mitsui has built a strong and diverse core business portfolio covering the Mineral and Metal Resources, Energy, Machinery and Infrastructure, and Chemicals industries.
Leveraging its strengths, Mitsui has further diversified beyond its core profit pillars to create multifaceted value in new areas, including innovative Energy Solutions, Healthcare & Nutrition and through a strategic focus on high-growth Asian markets. This strategy aims to derive growth opportunities by harnessing some of the world's main mega-trends: sustainability, health & wellness, digitalization, and the growing power of the consumer.
For more information on Mitsui & Co.'s businesses visit:
www.instagram.com/earthhacks.jp
About Hakuhodo:
Founded in 1895, Hakuhodo is an integrated advertising and communication agency headquartered in Japan. The core agency of the Hakuhodo DY Group, Hakuhodo is the world’s third largest advertising agency according to Ad Age’s “Agency Report 2021.” The Hakuhodo Group has offices in 20 countries and regions, and over 10,000 specialists working in Japan and abroad. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region.
