Doconomy and WWF in strategic partnership to inform, encourage and guide people towards a sustainable lifestyle

Swedish impact-tech startup Doconomy teams up with WWF Sweden to create and spread sciencebased, transparent, and easily accessible information and guidance to millions of people. The partnership rests upon the conviction that the only way to succeed is by working together towards a common goal. As Doconomy and WWF work together, they will collaborate to verify and guide the development of tools to influence consumers and create better ways to communicate and nudge people towards an updated, more sustainable lifestyle.

“Ever since the beginning of the Doconomy journey a partnership with WWF has been on the wish list. WWF’s50 years of experience and profound amount of expertise cloned with the Doconomy leading reach, thrive for innovation and consumer activation is a perfect match to push the climate action further” – Mathias Wikström, Doconomy founder and CEO.

Along with their deep experience of influencing different sectors in society to move towards more sustainable ways, WWF will boost the partnership with their expertise regarding matters of climate and environment. Doconomy contributes by providing data from impact calculations from millions of users, using company’s different financial services.

“As a consumer it can be challenging to understand one's individual carbon footprint and how it can be reduced. With the Doconomy partnership we aim to change that. The ambition is to help millions of people to start their transition, initially in Sweden and eventually in the rest of the world” says Erika Sundell, Deputy Director Finance and Corporate Engagement at WWF Sweden.

The partnership will initially focus on the climate impact from products and services with the ambition to add additional areas such as water and biodiversity.

About Doconomy:

Doconomy, founded in Sweden 2018, provides digital solutions to help track and measure the carbon footprint. Doconomys service, DO, a mobile banking app, manages savings and promotes sustainable consumption. The Åland Index Solutions impact calculations in DO use data, covering 99% of global market cap, through a unique partnership with Trucost, a part of S&P Global. Through Doconomys collaboration with the United Nations Climate Change Secretariat (UNFCCC), to educate and engage individuals around climate action, additional innovative tools to explain our impact are also developed. Doconomy utilizes innovation, data and design to support consumer change of behavior by enabling well -informed choices, which in turn, promote responsible consumption. The 2030 Calculator is such an innovation, to increase transparency and responsibility on product level. http://www.doconomy.com/

Masse Benesch, Head of Communications

masse.benesch@doconomy.com +46 733 14 14 34

About WWF:

WWF is one of the world’s largest independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. http://www.wwf.se/

Erika Reje, pressekreterare WWF

erika.reje@wwf.se +46765 45 40 00