Climate Week New York: Iconic Chair Designer Emeco Uses The 2030 Calculator for its Entire Product Range

FOR IMMEDIATE RELEASE / SEPTEMBER 22, 2020

To enable consumers to make more sustainable consumption choices, more product brands have to be transparent about the impact of their products. Until now it has been difficult and costly, with LCA (Life Cycle Assessment) calculations taking weeks per product to complete. Using a consistent methodology for product footprint calculations contributes to greater transparency and will be a catalyst in changing consumer behavior. 

“At a point in climate change where we are seeing devastating effects around the globe, it's on all of us to reduce our carbon footprint. As a small company with good intentions, we've often found ourselves limited when wanting to measure and determine our impact. With the 2030 Calculator, Doconomy levels the playing field and helps promote a kind of environmentalism that can be accessed by all. By enabling measurement and transparency, the 2030 calculator not only encourages consumers to research what they buy, but makes it possible for all companies to measure, improve and ultimately reduce emissions.”  Gregg Buchbinder, CEO & Owner Emeco..

The beta version of the calculator, uses emissions data from +300 impact factors and is currently optimized for apparel and shoes, however does allow for product calculations in other categories. Emeco has extended the calculator’s

”We created the 2030 Calculator to enable efficient product carbon footprint calculations and labelling, hoping brave and insightful brands would lead the way. To have such an iconic brand as Emeco be first out in their industry was by far more than we could ever have hoped for. Starting with chairs built to last out of war-time necessity they are once again, in a time of global climate crises, showing the way for a more resilient tomorrow. Doconomy are proud to contribute to the ambitions of Emeco, engaging their clients by providing full transparency, making every chair count.” Mathias Wikström, CEO Doconomy

Future upgrades will include food & drinks, consumer electronics and more, fueled by the great interest from leading brands in a diverse set of industries. The calculator, free to use, enables self-declared cradle-to-gate calculations and has turned out to be equally as much a calculator for product carbon footprints as a collaborator for brands wanting to step up the game in transparency and actively address the climate crisis by enabling conscious consumption.

“I warmly welcome the 2030 Calculator application. I am happy to see that climate considerations remain at the heart of innovation, and it gives me faith that the world can still win this fight,” says Patricia Espinosa, Executive Secretary of UN Climate Change.

Doconomy, a partner of UNFCCC (United Nations Framework Convention on Climate Change), is launching the tool as part of their educational global climate impact ambition. It is also part of Doconomy’s overarching impact transparency concept, Planet Loyalty. The 2030 Calculator has been developed and vetted (ISAE 3000) in collaboration with leading experts in the field of sustainability, data and climate impact including LCA consultancy 2050 and Ernst & Young (EY).

With the release of the 2030 Calculator, https://www.2030calculator.com/ , Doconomy wants to encourage and invite businesses and institutions, to calculate carbon footprints, share their data and collaborate in co-creating the most accurate, free-to-use carbon footpring calculator for products.

Methodology & Data Sources

The 2030 carbon footprint for products calculation tool is based on a database of CO2e emissions data for the cradle-to-gate emissions generated by materials used for all parts and pieces of packaging of a product (by total weight of each product part and material), average energy use for product assembly (by product category, country location and type of energy used in assembly) and transportation (by total product weight, distance travelled and mode of transport between supplier, manufacturing facility and distribution center).

The material emissions factors used in the calculator have been sourced from a variety of validated, third-party, open data sources including ICE (The Inventory of Carbon & Energy by the University of Bath), IVL (the Swedish Environmental Institute) and DEFRA (the UK government Department of Energy, Foods & Rural Affairs). Energy data for European countries was sourced from AIB (the Association of Issuing Bodies) and for non-European countries from IEA (the International Energy Agency). Transportation distances are calculated using Google Maps Places API with emission factors sourced from NTM (the Network for Transport Measures). Dataincludes a blend of CO2 and (GWP normalized) CO2e values, with final carbon footprints calculated in kg CO2e.

For additional information, please contact:

Masse Benesch, Media Support

masse.benesch@doconomy.com

+46733 14 14 34