Our great adventure with Your professional reputation

In my work and in the books I have written myself and together with Karin Sandin I have always had these great words by Mark Twain before my eyes:

"Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover"

We wrote in our latest book that we want to challenge the traditional and safe, where the result is predictable, but not necessarily particularly good. We are by some considered to be pioneers in our field and so far it has been an exciting off road experience. But we are completely convinced that we can achieve extraordinary results in a short period of time with our concept Your professional reputation.

The management models that are affecting our work today are more than a hundred years old although the world is rapidly changing. We have to have the courage to think in new ways and have the ambition to challenge the mediocre. And as Steve Jobs says in his beautiful video "Think different" - the people who are crazy enough to think that they can change the world are the ones that do.

Call us crazy, but we think we can.