Pressmeddelande -
New setup in the Norwegian market
Ulm, 23 May 2023 – German health specialist Beurer is realigning its sales structure in Norway. Thus, the long-standing partner Wellectronics AB will not only take over the distribution of Beurer products in Sweden, but also in Norway with immediate effect.
Beurer has been working successfully with its Swedish partner since 2007. The newly introduced sales structure is a response to the already positive development and growth experienced in the country, which needs to be driven forward. In the form of a minority stake in Wellectronics AB, the company aims to further strengthen its presence and commitment.
"The Nordic countries have always been a key territory for us," says Sebastian Kebbe, Beurer Managing Director Marketing & Sales.By partnering with Wellectronics, we expect even faster deliveries, better service, and of course greater marketing support."
As a leading manufacturer of products and solutions in the areas of health and well-being, Beurer understands the need and task of supporting its partners and local markets in the best possible way.
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About Beurer
Beurer was founded in 1919 in Ulm and is synonymous with health and well-being. Today, the long-standing company leads the way in several product fields in this segment; the company is a market leader in Europe in the area of flexible heating and a market leader in Germany for blood pressure monitors and massage products. Beurer is also one of the leading suppliers of personal bathroom scales in Europe. This portfolio, which is under constant development in all areas, offers products for use in the home. It includes: heating products, personal bathroom scales, kitchen scales, luggage scales, air purifiers, air humidifiers, air washers, a sea air simulator, fans, thermo hygrometers, aroma diffusers, blood pressure monitors, blood glucose monitors, a resuscitation aid, mobile ECG devices, hearing amplifiers, pulse oximeters, nebulisers, clinical thermometers, insect bite healers, wake up lights, daylight therapy lamps, infrared lamps, TENS/EMS devices, massage products (foot massage, Shiatsu massage, massage chairs, massage cushions, fascia massage, leg compression massager), relaxation aids, laser hair removal devices (traditional, IPL), FaceCare and HairCare products, a cellulite releaZer®, cosmetics mirror, manicure/pedicure sets, beard and body care products for men, a BabyCare line, an ovulation thermometer, a fertility set, activity sensors and heart rate monitors. USB ports and Bluetooth® enable an increasing number of Connect products to connect to the growing Beurer app world and/or software. The family-run company operates a global distribution network in more than 100 countries and currently has a workforce of around 1,700 people. You can find more information at www.beurer.com
