B&O PLAY and B-Reel develop global campaign for the Beoplay A1 product launch

Premium Danish audio brand B&O PLAY is releasing a groundbreaking ultraportable speaker, the Beoplay A1. The global campaign for the launch is the first result of a new collaboration between B&O PLAY andB-Reel.

The global launch of the Beoplay A1 is aimed towards urban creative professionals and stays true to Bang & Olufsen’s heritage of groundbreaking design. The combination of craft, design and sound quality makes this a must have product for this summer.

“It is inspiring to work with a brand that has craftsmanship and attention to detail at its core, always with the clear ambition to maximize user experience. We at B-Reel definitely feel kinship with that,” says Johan Dahlqvist, Executive Creative Director at B-Reel Stockholm.

The launch of the Beoplay A1 introduces a new emphasis for B&O PLAY that places people at the center of the communication. It aims to put the spotlight on how music can change the moment when it’s brought to you by B&O PLAY.

The integrated campaign, including video content, print, OOH and an interactive experience will launch globally on April 21st, 2016.

For more information, please contact:

James Jenkins, Chief Operating Officer, B-Reel, Europe, james.jenkins@b-reel.com, +46-76 545 48 58

About B-Reel
B-Reel, was founded in Sweden in 1999. Since then the agency has expanded with offices
in Stockholm, Los Angeles, New York, Barcelona, London och Berlin. Clients include brands like Spotify, Google, H&M, Samsung and Facebook. B-Reel recently made it to trade magazine Advertising Age’s A-list over the best agencies in the world. Ths was the third year in a row that B-Reel was on that list.

About B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary product aimed at design-conscious urbanites with an active lifestyle. The B&O PLAY portfolio is made up of products, that are intuitive to use and easy to integrate into your daily life - at home or on the move.