Essity supports the next World Masters Athletics Championships 2024

Global hygiene and health company Essity is a proud partner supporting the next World Masters Athletics Championships (WMAC) 2024, set to take place in Gothenburg from August 13 to 25. For Essity, the event is an important milestone in raising awareness of how the entire society, with aging population, can promote and maintain good health for life.

Essity has their largest office in Gothenburg. Through the partnership with WMAC, Essity is supporting healthy and active lives, emphasizing the importance of an active and healthy lifestyle for all, regardless of age. “This partnership is a tribute to everyone involved in the competition; athletes, officials, and spectators”, says Sofia Hallberg, Essity.

The official WMAC championship anthem was released in May, with support from Essity. The song is called Golden Stars, and is available on all major music platforms. It encapsulates the spirit of the championship and is expected to capture the participants and spectators from across the globe.

More than just a song

Golden Stars is more than just a song; it is a rallying cry that captures the essence of WMAC, a soundtrack to the stories that will unfold over the 14-day championship. As the city by the sea, Gothenburg, prepares to welcome champions and heroes from every corner of the world, this anthem will echo in the hearts of all.

Eva-Lena Frick, Head of the Gothenburg Athletics Federation, expressed her excitement: “We are thrilled to present this anthem, which we believe will become a crowd favorite during ceremonies and award presentations. It embodies the passion and energy that surrounds the championships, and we are confident it will contribute to an electrifying atmosphere”.

The anthem, written by the trio of Rolf Eriksson, Sara Bergqvist, and Christian Jonson, is performed by the captivating artist Nora Hedin, among other things known for featuring songs for famous Swedish DJ Hogland. “I am thrilled to be a part of this and to present the song”, says Nora Hedin. “My hope is that it will inspire both the participants and the audience to truly appreciate and enjoy the championship”.

Listen to Golden Stars now on all major music platforms and get ready for a world-class championship in Gothenburg!

WMAC 2024 in short

WMAC is a global gathering that unites athletes from around the world in a celebration of sport and camaraderie. This year’s event, open to competitors and spectators aged 35 to 85, promises to be a memorable spectacle with world-class competitions.

With 8,000 participants from 100 nations, WMAC in Gothenburg is not just about crowning over 1,200 new world champions, but also about celebrating life and good times. Among the participants are Ingemar Stenmark, one of Sweden’s most famous and loved athletes of all time, and Sweden’s current Social Minister Jakob Forssmed.

This is Essity

Essity is a global hygiene and health company dedicated to improving people’s well-being through sustainable and innovative solutions. The company has sales in approximately 150 countries under globally leading brands such as TENA and Tork, as well as other strong brands like Actimove, JOBST, Leukoplast, Libero, and Libresse.