Press release -
Discover the world of unicorns and magical creatures: new schleich® BAYALA® characters are coming
Fairies and mermaids, glittering fairy dust and the sweet scent of blossoms: in the enchanting world of BAYALA®, magical beings live in harmony amidst breathtaking natural beauty. A Magical Fawn, a Flower Unicorn Mare, a Moon Lion and more – in January 2025, six new characters will be moving into the country’s playrooms to inspire magical tales. In March, collectors get to delight in the arrival of the adorable Hatching Alpacas, brimming with surprises. A new Collectible Unicorn series will also land in July. What enchanting adventures do you think these new residents will bring to BAYALA®?
Emerald meadows, a sparkling great lake and shimmering waterfalls: the landscape of BAYALA® is stunningly beautiful, a dream come true for all the fantastical creatures who call it home. The Magical Fawn is eager to spread its pink and green wings and explore BAYALA® from the skies. It is joined by the adorable Rainbow Baby Dragon, who can paint a rainbow across the sky with a flap of its wings.
Fantastical flowers – the new Unicorn family
Galloping through the vast flower fields of BAYALA® is the beautiful Flower Unicorn Mare. She has a snow-white coat and a lush pink mane and tail, all dusted with sparkling glitter. She is accompanied by her adorable Flower Unicorn Foal, who shares her boundless love for flowers. Its soft pink coat and white mane and tail are adorned with shimmering details.
Enchanting animals in the air
When the Moon Lion soars across the night sky, he is impossible to miss. His deep purple body is adorned with symbols of the sun, moon, and stars, glowing brilliantly in the dark. His mane shimmers in a rich, dark magenta color, elegantly curled and majestic. He also boasts powerful, movable wings that allow him to take flight with ease. Every now and then, he takes fairies along on his nighttime tours, who can safely join the ride thanks to a magnet on his back. The Crystal Dragon is a sight to behold, too. With his light blue and pink colouring, he blends seamlessly with the clouds in the sky and glides gracefully over BAYALA® on his movable wings.
Sweet surprises for collectors
In March, everyone will be wondering the same thing: what could be hatching from the egg? Just in time for Easter, twelve Hatching Alpacas are making their debut. No one knows which alpaca is nestled inside which egg, so there is a wonderful element of surprise. To help little collectors keep track, a charming collector’s poster is included. Come July, the collecting fun continues with the Collectible Unicorns: Meadow (Series 8). Five vibrant unicorns, along with two special editions in gold and transparent, add even more magic to the world of BAYALA®.
These new mystical creatures let children aged five and over dive into their own dreamscape and spin wonderful, imaginative tales.
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About Schleich
Schleich is one of Germany’s largest toy manufacturers and a leading international brand of authentic play figurines, igniting the joy of storytelling in children. Friedrich Schleich founded Schleich in Schwäbisch Gmünd in 1935. Today, the famous figurines and sets made by schleich® are sold in more than 60 countries and have become a beloved feature in children’s rooms around the world, letting kids’ imagination run wild. The suitability of Schleich products for free play has been confirmed in a study by the University of Koblenz. 89% of the surveyed parents rated Schleich’s play figurines as particularly good for stimulating the imagination. Schleich generates more than 60% of its turnover outside of its core market Germany. Sustainability is a key commitment: After intensive research, Schleich launched its first recyclable figurines based on the Cradle to Cradle® design principle in 2024. These are the world's first ever Cradle to Cradle Certified® toy figurines. By the end of 2027, the majority of schleich® figurines will be recyclable to ensure the reuse of resources. The company is owned by Partners Group and Schleich employees.
