Press release -
The first collection of the “new” Sagaform is here – interior decorating autumn and winter 2021
Last Winter we could tell that the classic interior design brand Sagaform had chosen to relaunch its brand. Now we present our first collection where we show interior details we call Swedish Originals. Timeless, Scandinavian quality design which lasts for generations.
The familiar and the welcoming home is in focus when Sagaform launches its autumn/winter collection 2021. It contains both classics and surprises, all with the purpose of finding its way home.
– For us decoration should be classic, have a good function and always be appreciated to receive or to give away. We have developed our own inhouse design department to produce sustainable and thought-through products which really feel like Sagaform. Classics with a twist to be used on many different occasions, says Beatrice Lindgren, concept and design manager at Sagaform AB.
The classic originals are based on colours and obvious shapes of nature which gives a lovely and relaxed Scandinavian style. Products with a clear function and well thought-out design. The materials we use are various types of wood and glass and the fine textiles are matched with blackness to create exciting contrasts to those otherwise lovely bright nuances.
– Our new glass series Saga represents Sagaform in an excellent way – a classic shape with a lovely discrete detail of a ribbed stalk on the foot. We also launch wool blankets with stylish beige and grey stripes, candle holders and napkin rings. If you ask me, every product of the collection feels well thought-out and sustainable, precisely what Sagaform stands for, says Beatrice Lindgren.
Every product in Sagaform’s collection provides an extra meaning. They are details adding something special, they are easy to like and give away. Sagaform’s assortment is divided into four categories – decoration, textiles, kitchen and outdoor life. All with a Scandinavian design and a clear function in focus.
Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
