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Spring and summer 2022 -  this season’s Swedish Originals from Sagaform

Press release -

Spring and summer 2022 - this season’s Swedish Originals from Sagaform


The brand journey Sagaform has made during the last year continues to make its mark in the collections. Spring and summer 2022 involve an active outdoor life and relaxed community together with a larger investment in sustainable and recyclable materials. The design is timeless and sporty, inspired by nature’s colour scheme. A collection which wants us to meet, more than ever outdoors and together.

Sagaform SS2022 is a balanced and joyful collection opening up for a new room to hang out in – nature. We recognize Sagaform’s characteristic stripe which makes an impression in great as in little things. We meet blue, green, beige and brown but also a crispy white which cheers us up. Let us present this season’s Swedish Originals from Sagaform!

This season’s Swedish Originals from Sagaform

Saga tall drinking glass & Saga carafe

Last autumn the glass series Saga was introduced, an iconic series among the Swedish Originals from Sagaform. Just in time for spring two new family members are introduced – Saga tall drinking glass and Saga carafe. The Saga series stands for everything that Sagaform wants to convey, timeless design with a twist, function and sustainability. The shape of the glasses is beautiful where the characteristic Sagaform stripe stands out in a subtle and appealing way. The shape of the carafe is luxurious with a wide handle making it comfortable to carry and pour from. These are obvious originals and collectibles lasting over generations to come.

Saga tumbler tall, 2-pack
Material: Soda glass
Dishwasher safe
Size: ø7x13 cm 34 cl
Price: 249 SEK/279 NOK/199 DKK/28 €

Saga carafe
Material: Handblown borosilicate glass
Dishwasher safe
Size: 15x9x18 cm 136 cl
Price: 449 SEK/509 NOK/369 DKK/50 €

City collection rPET

Practical, stylish and sustainable is not contradictory – on the contrary! At least when Sagaform presents its city collection made of rPET. The collection contains products for a luxurious and active life outdoors making it as easy as it is stylish to eat and spend time together outdoors. rPET is a sustainable material made of recycled PET bottles. The products have a lovely green nuance with well thought out and functional details. A perfection which makes us long for adventures whether it’s in the city park or in the enchanted forest.

Included in the collection is City cooling backpack with smart pockets and details on both the inside and the outside. City picnic blanket with water-resistant underside and a zipped pocket for storage. City cooling bag large, which is practical with both handle and adjustable shoulder strap. City cooling bag tall is a slightly taller model for example suitable for two wine bottles or 1,5 liter PET bottles.

City cooling backpack, green rPET, 21 liter
Material: rPET/Polyester/PEVA
Size: 28x16x45 cm, 21 liter
Price: 599 SEK/679 NOK/489 DKK/68 €

City Picnic blanket green rPET
Material: rPET/Polyester/PEVA
Size: 130x170 cm
Price: 399 SEK/449 NOK/319 DKK/45 €

City cooling bag green rPET, 20 liter
Material: rPET/Polyester/PEVA
Size: 34x22x28 cm 20 liter
Price: 449 SEK/509 NOK/369 DKK/50 €



City cooling bag tall green rPET
Material: rPET/Polyester/PEVA
Size: 22x12x37 cm 11 liter
Price: 329 SEK/369 NOK/269 DKK/38 €



Cutlery To go
The new generation of on-the-go cutlery is here. A useful cutlery set in stainless steel which is strong and durable. Moreover, it’s delivered in a practical grey plastic box. The box provides easy storage during transport and perhaps best of all, you avoid sticky used cutlery. Cutlery to go is perfect for the lunch box as well as during hiking. Delivered as a set of knife, fork and spoon.

To go cutlery set 3-pack

Material: Stainless steel/plastic
Dishwasher safe
Size: 18x3x3 cm
Price: 99 SEK/109 NOK/79 DKK/13

Ella Hamam – napkins, towels, tablecloths and bags

Soft and sustainable all the way. Sagaform’s new series Ella Hamam includes napkins, towels, tablecloths and bags made of thin woven organic cotton. Hamam has many advantages among others their soft and thin feeling against the body and drying quickly. The Ella Hamam design is stylish, embellished with Sagaform’s classic characteristic stripes in varying sizes and tones. The colours are inspired by nature in blue, beige and green. Ella Hamam feels like a classic summer and fresh blue winds – always finding the way home. They belong in a home as an interior detail, on the porch or on the beach. Ella Hamam towel has fringes on the short sides while the other products Ella Hamam napkin and Ella Hamam bag has a hemmed seam.

Ella Hamam napkin 4-pack
Colour: Green, blue, beige
Material: Organic cotton
Normal machine wash, 40 degrees
Size: 45x45 cm
Price: 199 SEK/229 NOK/159 DKK/23 €

Ella Hamam towel 50x70 cm,
Colour: Green, blue, beige
Material: Organic cotton
Normal machine wash, 40 degrees
Size: 50x70 cm
Price: 99 SEK/109 NOK/79 DKK/13 €

Ella Hamam towel 90x170 cm
Colour: Green, blue, beige
Material: Organic cotton
Normal machine wash, 40 degrees
Size: 90x170 cm
Price: 249 SEK/279 NOK/199 DKK/28 €

Ella Hamam towel/tablecloth 145x250 cm
Colour: Green, blue, beige
Material: Organic cotton
Normal machine wash, 40 degrees
Size: 145x250 cm
Price: 499 SEK/569 NOK/409 DKK/55 €

Ella Hamam cotton bag
Colour: Green, blue, beige
Material: Organic cotton
Normal machine wash, 40 degrees
Size: 41x38 cm
Price: 99 SEK/109 NOK/79 DKK/13 €

Picknick series
Sagaform’s luxurious picnic series was a big hit last year. The design is inspired by traditional crystal glasses and consists of for example bowl, glasses and coffee cups. The series in acrylic plastic not only makes the picnic smooth and simple, it also gives the moment an extra glow. This season we release the picnic series in a crispy eggshell-white colour, a bright newcomer hard to resist. We dare say this picnic series is something everyone should have at home. It will be appreciated by the whole family and puts a silver lining on moments you didn’t know existed. The series is durable, robust and lasts in the long run.

Picnick coffee cup 4-pack, white
Material: Acrylic plastic
Size: ø8x8cm 20 cl
Price: 299 SEK/339 NOK/239 DKK/35 €

Picknick bowl 4-pack, white
Material: Acrylic plastic
Size: ø13x7cm 60 cl
Price: 299 SEK/339 NOK/239 DKK/35 €

Picknick tall glass, 4-pack, white
Art.No: 5018173
Material: Acrylic plastic
Size: ø6x14cm 20 cl
Price: 299 SEK/339 NOK/239 DKK/35 €

Picknick glass 4-pack, white
Material: Acrylic plastic
Size: ø8x11cm 30 cl M
Price: 299 SEK/339 NOK/239 DKK/35 €

Enamel set Doris
In Sagaform’s new series it is the material which adds all the character. The enamel set Doris carries on history from times gone by. Enamel is durable, has a low weight and in combination with its capacity to resist strong heat from an open fire or an oven, it’s a material which through history has had an important role to play. In Sagaform’s enamel series we have preserved the history and created a classic multifunctional set of mug, bowl and plate. The set has a discreet “splash pattern” and is available in two delightful colours – deep forest-green and beautiful beige. Doris is suitable for use by kids, on the boat and outdoors – a new favourite and a must for everyone living an active life.

Doris enamel mug
Colour: Beige, green
Material: Enamel
Size: 11x9x8 cm 35 cl
Price: 99 SEK/109 NOK/79 DKK/13 €

Doris enamel bowl
Colour: Beige, green
Material: Enamel
Size: ø16x5 cm
Price: 99 SEK/109 NOK/79 DKK/13 €



Doris enamel plate
Colour: Beige, green
Material: Enamel
Size: ø20x2,5 cm
Price: 99 SEK/109 NOK/79 DKK/13 €

Fredde BBQ set & BBQ basket
Even if you’re not a barbeque-crazy person, BBQ accessories are crucial for success. Sagaform’s BBQ set is a three-part set with solid and stylish BBQ tools. The handles are great looking in black-stained wood and has leather straps for easy hanging. The BBQ basket is the barbeque accessory all BBQ masters, or at least BBQ lovers, must have at home. It’s the product you’ve missed without knowing. The basket has a removable handle in luxurious black-stained wood, making it easy to use even when you barbeque with a closed lid. The basket is easy to clean and also nice to display. Perfect for grilled vegetables and a perfect give-away present to bring to all summer parties.

Fredde BBQ set 3 pieces, black
Material: Stainless steel/wood
Size: 47x38x20 cm
Price: 349 SEK/399 NOK/279 DKK/40 €



Fredde BBQ basket
Material: Steel/wood
Size: 38x57x8 cm
Price: 599 SEK/679 NOK/489 DKK/68 €

Jens cooling bag
A simple, stylish and smooth cooling bag which holds more than you need. This is it! Jens is available in two sizes and three colours, black, green and white. The smaller one holds exactly what you need, for example a 6-pack of 50 cl cans. The bigger one holds everything and more for a complete picnic. Jens is a practical and neutral cooling bag always ready when needed. And at a very good price!

Jens cooling bag, small
Colour: Black, green, white
Material: Polyester
Size: 24x16x19 cm
Price: 129 SEK/149 NOK/109 DKK/15 €

Jens cooling bag, large
Colour: Black, green
Material: Polyester
Size: 34x22x18 cm
Price: 199 SEK/229 NOK/159 DKK/23 €

Topics

Categories


Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.

Contacts

Ida Nilsson

Ida Nilsson

Press contact Press- and media relations global +460709134037
Sara Wernerby

Sara Wernerby

Press contact

Related content

Sagaform – a Swedish Original for over 25 years.

Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.

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