Press release -
Sporty, relaxed and timeless when Sagaform presents the spring and summer collection 2022
This season’s Swedish Originals make us want to open the door and go outside. The new collection from Sagaform reflects an active outdoor life and a relaxed spirit of community. We meet details which give us a new space to be together in – nature. We see timeless and sporty design, colours true to nature and a larger emphasis on sustainable and recyclable materials. Welcome to Sagaform SS2022!
Traditions, large and small, mean something quite extra to Sagaform. Because just like the brand’s own products they live on through generations. The new Sagaform collection is no exception. Everything produced for gathering in nature. Durable, sporty and stylish.
”In this collection we have above all focused on the moments outdoors, we see that life in nature is becoming ever more important to us. As always function is as important as design. In terms of design of the outdoor products we have focused on a stylish and timeless look with an added relaxed and sporty touch. We want the products to find their way home during the bike ride, on the boat trip as well as when walking” says Beatrice Lindgren, design and concept manager at Sagaform AB.
The spring and summer collection from Sagaform has been inspired by the colours of nature. We see blue, green, beige and brown but also an invigorating crispy white. Soft and round shapes in contrast to Sagaform’s classic and characteristic stripe create a feeling of balance and joy. The collection makes us want to go outside and meet up in the greenery.
We also meet new family members in the glass series Saga, a beautiful carafe and a tall drinking glass. Saga represents all that Sagaform is and wants to be – a harmony between timeless aesthetics, function, craftmanship and sustainable quality. Sagaform’s spring and summer collection 2022 is filled with products wanting to create memories we can live on for many years to come.
”An important development for this season is that we have more sustainable materials. We have produced two series, one in organic cotton and one with products made of rPET. These materials can stand being worn and used over a long time” says Sara Wernerby, marketing manager at Sagaform AB.
The collection also contains new Swedish Originals made of stainless steel, glass, acrylic and enamel. We meet comfy blankets, picnic bags and accessories for the barbeque. A longed for, stylish outdoor life is soon here.
Categories
Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
