Press release -
Deep, dark red shades set the tone for Sagaform AW24
This autumn at Sagaform is rich, warm, and vibrant. Deep dark red hues and elegant black tones take center stage in the earthy color palette. Sustainability remains at the heart of the design philosophy, with a focus on recycled materials and timeless products designed to be passed down through generations. Products that invite togetherness and shared moments, which are particularly valuable as the darkness creeps in.
Under the theme "Moments to Share," Sagaform creates collections with products inspired by the past, future, and beloved traditions. All to help us create valuable moments and nurture each other and our relationships.
– The biggest news for Sagaform this autumn is the deep red shade. It’s an elegant and luxurious color that creates an exciting change. It's a tone that takes up a bit more space while harmonizing nicely with Sagaform's earthy tones. I believe it will be appreciated by many, says Beatrice Lindgren, Head of Design and Concept at Sagaform AB.
Sagaform's Autumn and Winter Collection 2024 offers a touch of nostalgia, where classic Sagaform originals have taken on new roles in deep and elegant tones. The design language is timeless and stylish, but the color palette has gained new dimensions. We are greeted by deep dark red hues and black tones that exude luxury and warmth, contributing to a collection that feels vibrant and inviting.
Sagaform’s heart beats extra for sustainability, with every product in the range created with a promise to minimize environmental impact. Therefore, the materials are sustainable, natural, and long-lasting, always made with care. With materials like recycled cotton, R-PET, wool, cork, steel, marble, and glass, details are created to withstand the test of time.
– Even as we launch new products, we often encourage digging deep into the cupboards to find forgotten details. It could be grandma's lace doilies or napkins with embroidered monograms that make it extra personal. For us, it’s about creating homes to live in and make history with, says Beatrice Lindgren.
Sagaform AW24 will be available for purchase at sagaform.com and selected retailers from September onwards.
Related links
Topics
Categories
Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
