Image - 12 June 2024

Sagaform AW24 - inka milk jug

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Contacts

Ida Nilsson

Press contact Press- and media relations global ida@gillakommunikation.com +460709134037

Sara Wernerby

Press contact sara.wernerby@sagaform.com

Deep, dark red shades set the tone for Sagaform AW24

This autumn at Sagaform is rich, warm, and vibrant. Deep dark red hues and elegant black tones take center stage in the earthy color palette. Sustainability remains at the heart of the design philosophy, with a focus on recycled materials and timeless products designed to be passed down through generations. Products that invite togetherness and shared moments.

4 September 2024 06:00

News from Sagaform AW24 – This Season's Swedish Originals

Experience the magic of autumn with Sagaform. Here, rich, warm, and welcoming colors blend with a lively atmosphere and sustainable materials. Deep, dark red shades and elegant black accents accompany this season's color palette. As always, the new products are designed with a focus on timeless aesthetics, clear functionality, and sustainable materials.

Sagaform – a Swedish Original for over 25 years.

Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform Group together with the brand Byon.
Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting.
Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.