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Contacts

Ida Nilsson

Press contact Press- and media relations global ida@gillakommunikation.com +460709134037

Sara Wernerby

Press contact sara.wernerby@sagaform.com

Swedish Originals from Sagaform this autumn

Summertime outdoor life may be wonderful, but the darkness of autumn and winter also has its charm. We are longing for lighted candles, coziness under fleece or wool blankets and long dinners to share with others. The autumn at Sagaform contains iconic products with a new touch and classic series invite new shapes and materials. The sustainability is present in every new product, just like the tim

Sagaform – a Swedish Original for over 25 years.

Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.