Strategy shift among MedTech companies: Revenue growth replaces profit optimization as top priority
Study Download
The MedTech industry's traditionally high margins have fallen sharply in recent years – a new strategy is required
The number of companies focusing on revenues has halved – two-thirds now concentrate on maximizing profits instead
To increase profitability, MedTech companies focus predominantly on optimizing sales, sourcing/procurement and the supply chain
Munich, April 2024: