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Categories: consumer goods, retail & agribusiness

Majority of consumers buy from multi-brand channels, while direct-to-consumer retailers lose important consumer touchpoints

Majority of consumers buy from multi-brand channels, while direct-to-consumer retailers lose important consumer touchpoints

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Roland Berger surveyed over 1,800 consumers in the major markets of Germany, the United States and Japan about their shopping behavior 84% prefer to buy from offline and online multi-brand channels and 35% from direct-to-consumer channels; the path to purchase often leads through several channels Retailers should align their distribution strategy with their customers' expectatio

Study: Increasing expenses and strong regional differences will shape global consumer behavior in 2024

Study: Increasing expenses and strong regional differences will shape global consumer behavior in 2024

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52% of consumers surveyed expect their consumer spending to increase in 2024 – partly driven by high inflation Just under a third (32%) expect to increase their spending on healthy eating 45% plan to visit physical supermarkets more often
Munich, February 2024: Consumer behavior for 2024 is more diverse than ever – their expectations and the way they spend money vary signif

Roland Berger study: Nearly half of consumers surveyed in Germany, the UK and France plan to do more of their shopping through quick commerce

Roland Berger study: Nearly half of consumers surveyed in Germany, the UK and France plan to do more of their shopping through quick commerce

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Q-commerce promises delivery within 30 minutes of placing an order online Market potential in grocery retail amounts to around 2% of the total market – equivalent to some EUR 13 billion in the period to 2030 Pharmaceuticals forecast to see the biggest growth opportunities
Munich, December 2022: Consumer interest in the fast delivery of everyday goods through q-commerce serv

Consumption patterns after coronavirus: consumers are prioritizing quality and sustainability

Consumption patterns after coronavirus: consumers are prioritizing quality and sustainability

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Consumers increasingly expect quality (67%) and sustainability (51%) from brands and products Smaller, independent stores with an exclusive assortment are trending The focus is still on furniture, household items, and garden products
Munich, October 2021: The pandemic has irreversibly changed consumer behavior. Consumers are mainly prioritizing brands that offer sustainable

Digital factory: Medium-sized companies do not yet pursue an integrated concept for Industry 4.0

Digital factory: Medium-sized companies do not yet pursue an integrated concept for Industry 4.0

Around two thirds of digitalization projects are only in the planning phase Most applications have so far been standalone solutions and not part of an overarching digitalization strategy The vast majority of companies want to increase investments in digitalization by 2023, despite Covid-19

Munich, March 2021: The fully digitalized factory is not yet a reality in German mid-sized manufact

Roland Berger

Roland Berger is one of the world's leading strategy consultancies with a wide-ranging service portfolio for all relevant industries and business functions. Founded in 1967, Roland Berger is headquartered in Munich. Renowned for its expertise in transformation, innovation across all industries and performance improvement, the consultancy has set itself the goal of embedding sustainability in all its projects. Roland Berger revenues stood at more than 1 billion euros in 2023.

Roland Berger

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80538 München
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