Press release -
QNTM ACQUIRES QUALIFIO, LEADING EUROPEAN DATA COLLECTION PLATFORM
QNTM Group (QNTM) today announced an agreement to acquire a majority stake in Qualifio SA (Qualifio), the Belgium-based leading European software platform for first- and zero-party data collection, customer engagement and loyalty.
QNTM continues to build a solid best-of-breed solution of AdTech and MarTech providers, by adding Qualifio to its ecosystem.
With Qualifio´s strong offering in data collection, customer engagement and loyalty, QNTM now expands into a very exciting field, with great synergies across the group.
This acquisition will reinforce QNTM offering in the Martech space, by combining Qualifio with its previous acquisitions of Raptor (2021) and Actito (2022). It will allow QNTM to deliver a holistic data collection & activation solution enabling marketers to achieve superior ROI. It reinforces the Group's ambition to build a unique best-of-breed ecosystem in the MarTech space in Europe and beyond.
QNTM's investment in Qualifio
Qualifio provides 2 complementary modules enabling brands to collect zero- and first-party data through an interactive engagement platform and an interaction-based loyalty platform:
- Qualifio Engage: an easy-to-use platform for seamless campaign creation for data collection and customer engagement on websites and mobile applications.
- Qualifio Loyalty enables brands to reward all digital interactions between the consumer and the brand via earning & burning rules to premier brand loyalty.
Qualifio represents a compelling solution for brands to expand on-line customer engagement operations while ensuring high quality, productivity, efficiency and ROI.
Qualifio works with over 400 brands across multiple industries, helping them to engage with their customers and get to know them better – selected clients include Nestlé, L’Oréal, Unilever, Vivendi Group, Daily Mail Group, DPG.
Why did Qualifio choose QNTM?
“We are thrilled to join the QNTM group, not only to accelerate the growth of Qualifio but also to write a new page in Qualifo’s history. QNTM is European, ambitious and respectful of our values, which makes them the ideal strategic partner for us. Joining QNTM will give us more financial strength and footprint whilst keeping our values, team and culture” declares Olivier Simonis, Qualifio’s co-founder and Chairman of the Board
"From Day 1, we have been seduced by QNTM’s ambition to build a strong, best-in-class European Tech group. Joining the QNTM Group is a tremendous opportunity for us to bring our passion for innovation to the next level," adds Quentin Paquot, CEO of Qualifio. "The collaboration with other QNTM companies will help us to conquer new opportunities, while product synergies will create one the best MarTech platforms on the market"
Why Qualifio is important for QNTM:
“QNTM aims to be the leading best-of-breed platform, and a “go-to” ecosystem for executives, in their need for technology support to increase revenues. Qualifio, with its leading position in the European market, impressive list of clients and great team, will be an important value add to our group. Together with Actito and Raptor, they will be able to support enterprises in an even wider offering for our customers.”, says Eivind Roald, CEO of QNTM.
“We are delighted to see our friends from Qualifio joining QNTM a few months after we did the same. Our technical capabilities complement each other nicely and allow us to provide an enhanced solution for marketeers seeking to activate their prospects and clients”, says Kenya Rose, co-CEO of Actito.
Who is QNTM Group?
QNTM Group is an ecosystem of best-of-breed companies and capabilities within AdTech and MarTech that all support enterprises to increase their revenue by utilizing unique software and technology solutions. Today the ecosystem consists of 7 unique brands with more than 650 employees and offices in Europe, USA, and Canada. QNMT is fully owned by Altor fund V.
www.qntmgroup.com
Who is Qualifio?
Qualifio is the leading European first- and zero-party data collection platform for consumer brands. We enable marketing teams to get to know their audiences thanks to two complementary SaaS modules:
- Qualifio Engage allows them to generate engagement and capture data via quizzes, games, polls, contests, and over 50 other interactive formats.
- Qualifio Loyalty empowers them to reward and segment members with interaction-based programs that go beyond purchases.
Qualifio is used by over 400 companies worldwide including: Nestlé, L'Oréal, Unilever, PepsiCo, PSG, Disneyland, Dixons Carphone, Daily Mail Group, Vivendi, DPG.
Our teams grow passionate communities from our offices across Europe.
For further information concerning the acquisition, please contact:
Eivind Roald
CEO QNTM Group
eivind.roald@qntmgroup.com
+47 965 10 101
Quentin Paquot
CEO Qualifio
quentin@qualifio.com
+32 485 38 73 81
Kenya Rose
Co-CEO Actito
kenya.rose@actito.com
+32 478 789780
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QNTM Group was established in January 2021 by CEO Eivind Roald. QNMT is fully owned by Altor fund V. The group has huge ambitions, aiming to build one of Europe's strongest ecosystem of digital companies within the fields of digital strategy, sales and marketing software. QNTM give the companies in the ecosystem access to a network full of leading companies.
