QNTM ACQUIRES ACTITO, LEADING EUROPEAN CUSTOMER ACTIVATION PLATFORM

QNTM Group (QNTM) today announced an agreement to acquire a majority stake in Actito, the Belgium-based leading European software platform for Customer Activation.

QNTM continues to build a solid best-of-breed solution of AdTech and MarTech providers, by adding Actito to its ecosystem.

Actito is the first company active in the field of Customer Activation that QNTM acquires, and with offices in Benelux, France, UK, Spain and Canada, the QNTM Group now expands its footprint in Europe.

The acquisition of Raptor by QNTM in 2021, and now Actito, reinforces the Group's ambition to build a unique best-of-breed ecosystem in the MarTech space in Europe and beyond.

QNTM's investment in Actito
Actito provides marketers with a flexible and powerful SaaS Customer Activation Platform that:

• enables the building of lasting and profitable customer relationships through the orchestration of highly personalized real-time omnichannel marketing campaigns
• adapts to the evolving needs of ambitious brands

Actito represents a compelling alternative to US-based players by providing European businesses with an innovative, privacy-compliant, best-of-breed solution.

Actito works with 550+ exclusive brands across multiple industries, helping them engage their audience: BNP Paribas, Damart, Friesland Campina, GoGroopie, Hyundai, Relais et Châteaux.

Why did Actito choose QNTM?
"QNTM is the partner of choice for Actito as we share the same values," says Kenya Rose, co-CEO of Actito. "QNTM build-up strategy matches our ambition to establish Actito as the leading European alternative to US-based marketing solutions by offering an agile and best-of-breed solution to businesses looking for fast and long-term results."

"Joining the QNTM Group and its best-in-class players is a tremendous opportunity to bring our passion for innovation and our expertise to enhance our value proposition for all our clients," adds Benoît De Nayer, co-CEO of Actito. "The collaboration with Raptor will significantly increase our Customer Data Platform (CDP) capabilities and allow us to provide a seamlessly integrated Customer Activation Platform combining CDP and Marketing Automation functionality."

Why Actito is important for QNTM:
“QNTM aims to be the leading best-of-breed platform, and a “go-to” ecosystem for executives, in their need for technology support to increase revenues. When we found Actito, and their strong position in the European market, we were confident the company and the management would add value to our existing clients as well as our existing companies. Together with Raptor they will be able to support enterprises in more tailor-made marketing communication for higher conversion and be a European challenger to the local and global competitors.”, says Eivind Roald, CEO of QNTM.

Who is QNTM Group?
QNTM Group is an ecosystem of best-of-breed companies within AdTech and MarTech that all support enterprises to increase their revenue by utilizing unique software and technology solutions. Today the ecosystem consists of 6 unique brands with more than 600 employees and offices in Europe, USA, and Canada. QNMT is fully owned by Altor fund V.
www.qntmgroup.com

Who is Actito?
Actito is the leading European provider of Customer Activation solutions. Its powerful yet intuitive platform gives marketers the power to boost customer engagement with highly personalized, GDPR-compliant communications. Actito is headquartered in Belgium with offices in France, The Netherlands, Spain, the UK and Canada. The company empowers 550+ brands in building lasting and profitable customer relationships.
www.actito.com

For further information concerning the acquisition, please contact:
Eivind Roald
CEO QNTM Group
eivind.roald@qntmgroup.com
+47 965 10 101

Kenya Rose
Co-CEO Actito
kenya.rose@actito.com
+32 478 789780

Benoit De Nayer
Co-CEO Actito
benoit.denayer@actito.com
+32 477 73 21 95