Press release -
ITB Berlin 2024: The tourism fair as a global stage for the state capital Potsdam
The World’s Leading Travel Trade Show® is once again bringing together the global tourism industry from March 5 to 7, 2024 in Berlin. This year, Oman will be the guest country.
The PMSG Potsdam Marketing und Service GmbH will be on-site for all three days. In collaboration with the TMB Tourismus-Marketing Brandenburg GmbH, they will inform about the destination Potsdam (Germany) and give inspiration about the sights and the highlights in 2024. You'll find the DMO at stand number 305 in hub 27.
Running parallel to the fair, the ITB Berlin Congress serves as a leading think tank for the travel industry, held live on the exhibition grounds. This congress features over 200 sessions across four stages, covering pivotal industry topics such as travel technology, marketing & distribution, sustainability and more. Under the theme "Pioneer the Transition in Travel & Tourism. Together," national and international experts from business, science, and politics will discuss new concepts and strategies for an evolving travel industry. Around 24,000 visitors are expected.
With over 10,000 exhibitors, the International Tourism Exchange Berlin has been a leading trade fair and innovative platform for the global travel and tourism industry since 1966. Spanning over 160,000 square meters, industry professionals can be informed and inspired. Here, the most significant key players in the travel industry convene, both physically and virtually.
The exhibitors present the entire value chain of the international travel and tourism industry. The participants include, for example, tourism organizations, travel agencies, hotels, suppliers to the tourism industry, communication and information systems, publishers, as well as international tourism associations. The diverse offerings make the ITB being a crucial B2B platform, where industry partners come together.
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PMSG Potsdam Marketing und Service GmbH is entrusted with the tourism and culture marketing of the state capital Potsdam. This includes advising guests in the Tourist Information centres and via the service hotline as well as the broad portfolio of public and private tours. The PMSG congress office provides advice on all aspects of meetings, congresses and company events in Potsdam. The tourism marketing activities also include the publication of the travel magazine and podcast, but also the daily exchange on social media channels and websites.
