Image - 24 June 2019

Holstein x Norwegian Red (11078 Gopollen) x Holstein crossbred daughter

Second generation of crossbreeding with genetics 75 % Holstein and 25 % Norwegian Red (Holstein x Norwegian Red x Holstein) 53 days in lactation, ECM of 13.096 kg of milk. She gave birth to a calf of a Norwegian Red bull. Producer: Matteo Vitali in Lodi, Italy

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By:: Luca Nolli
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Els Olsen

Press contact Marketing Communications Specialist Marketing Communications, Public Relations Els.Olsen@geno.no +47 953 64 998

“I use 1.1 less straws when inseminating my Norwegian Red crossbreds”

After becoming increasingly concerned about the level of inbreeding in the Holstein breed, and seeing his herd become less resistant to stress and increasing instances of disease, Matteo Vitali, a dairy farmer in Italy, started using Norwegian Red genetics on his herd.

Norwegian Red dairy cattle breeding organisation

Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.

Norwegian Red

Storhamargata 44
2317 Hamar
Norway

Norwegian Red website

Geno SA website (Norwegian)

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