Numo enters new contract in Middle East

Oslo/Riyadh – April, 13th, 2011 – Numo, the innovative mobile application company in Scandinavia, today announces an agreement with Mobily with an estimated value of NOK 42 million over a three year period. Numo operates in the Middle East market through local partners.

Mobily (Arabic: موبايلي‎) is the trade name of Saudi Arabia's second largest mobile operator with more than 20 million subscribers. Etisalat UAE is the mother company

“We are excited to offer our rewarded mobile application suite to Mobily. Our localized value-added application increases average revenue per user (ARPU) for Mobily. The project with Mobily confirms our strong presence in the middle east and is a proof on Numos’ international ambitions and capabilities. In general, our products support and contribute to the realization of the operators’ mobile service strategies”, says Trond Ingebretsen, CEO in Numo

Numo has more than 4 million subscribers across all mobile platforms (iPhone, Android, Blackberry, Symbian (Nokia), java and Windows Mobile). Numo is the second largest provider of mobile applications in Norway.

“The megatrend of rapid increase in mobile smart phone users, opens up this marketplace for Numo. Distribution of mobile applications has become significant easier and more cost effective with the introduction of app stores, we look forward to offer our product suite to yet another operator in the Middle East marketplace”, says Paul Hedman, Numo responsible Middle East and Asia.

For more information, please contact

Trond Ingebretsen (CEO): +47 9825 6001, trond@numosolutions.com
Paul Hedman (CMO): +44 791 733 1906,  paul@numosolutions.com
Rudi Rørstad (Sale MEA): +47 4820 3030, rudi@numosolutions.com