Pressemelding -
Silje Garberg Ree appointed new CEO of Bergans
The board of Bergans Fritid AS has appointed Silje Garberg Ree CEO of Bergans. Garberg Ree has extensive experience in retail and consumer-related business, most recently from SATS in the role of Chief Product Officer, where she was responsible for the company's concepts and product offerings in the Nordic region.
After a thorough recruitment process, Silje Garberg Ree has been appointed as the new leader of the Bergans Group. She succeeds Jan Tore Jensen, who has led the company in recent years, except for the last few months where the company's CFO René Ågren has been acting as interim CEO.
Garberg Ree has extensive experience in retail and consumer-related business from Boston Consulting Group and various positions in the Orkla Group, where she has worked on strategy and business development, led several restructuring processes, and worked in operational sales.
Furthermore, she has several years of experience from SATS, where she in recent years has been responsible for the company's chain concept and overall product offering in the Nordic markets. Garberg Ree holds a degree in business economics from the Norwegian School of Economics.
– Bergans is a fantastic brand with a long and rich history, and a unique position in outdoor clothing and equipment. We will continue to build on this in the future, and I look forward to embarking on this journey with humility in collaboration with skilled employees at Bergans, our partners in Sport Holding, dedicated owners, and not least our valued customers both in Norway and abroad, says Silje Garberg Ree in a comment.
Silje Garberg Ree resides in Bærum, is married, and has two children. She will assume the position during Q2 2024.
Any questions can be directed to Press Officer in Bergans, Mr. Ronny Hammer, on +47 90 11 09 62.
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