Google Search & TikTok Name ST-GERMAIN Hugo Spritz as the Drink of the Summer

Google search has uncovered the new and emerging cocktail trends for summer 2023, with the Hugo Cocktail claiming the top spot with a +519% increase in searches versus last year.

The ST-GERMAIN-based cocktail is also gaining momentum across TikTok, with TikToker Colette’s Cocktails posting about the drink and users describing the ST-GERMAIN Hugo Spritz as "the drink of 2023!"

Patrick Pistolesi, owner of Drink Kong Rome, #16 on the World’s Best Bars list, says, "The Hugo Cocktail with ST-GERMAIN is a refreshing tasting, delicious drink that is perfect for the summer evenings; it is impossible not to love! Of course, it already has its place in Italy, especially during aperitivo, and the unique taste of elderflowers offers something distinctly different and light with just the right amount of sweetness. Already a classic in Italy, we see a trend of people asking for the ST-GERMAIN Hugo and expecting it to become the summer drink this year."

Here's how you can make the ST-GERMAIN Hugo Spritz:

4 cl ST‑GERMAIN

12 cl MARTINI PROSECCO

A SPLASH OF SODA WATER

LEMON TWIST

8-10 Mint Leaves

Add ice, ST-GERMAIN, and mint. Top with prosecco and soda water. Stir and garnish with mint and lemon.

Cheers!