News - 11 December 2014 15:55

What is the Future of Communications? PR 2.0 by Deirdre Breakenridge I #FutureComms14

What is the future of communications? What is hybrid PR like? Deirdre Breakenridge (adjunct professor in marketing & PR, New York University) shared her insights at #FutureComms14 in London in June 2014.

Author of five Financial Times books, Deirdre is an internationally renowned PR and social media expert. She will set the scene for the conference by describing how we are all, as professionals, reinventing the PR industry through the use of social media. How should we best embrace PR 2.0? What are the best strategies for companies and brands to engage directly with the public, customers and stakeholders?

FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. #FutureComms14 event was held in London in June 2014.

Check out also 5 minutes with Deirdre Breakenridge.

Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

Adam Karseland

Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25

#Futurecomms14: closing remarks by Deirdre Breakenridge

FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. One of the keynote speakers was Deirdre Breakenridge, adjunct professor in marketing & PR at the New York University.

10 December 2014 09:04

How to underpin your PR on Youtube - Andrew Marcus I #FutureComms14

Museum of London's deputy head of comms Andrew Marcus tells how they have used Youtube successfully in engaging with their audience. Andrew will share how the comms team at this high profile visitor attraction are using YouTube as the key channel for their consumer and corporate PR campaigns. He held his presentation at FutureComms14 event, in London in June.

9 December 2014 12:28

Anatomy of a modern communicator #FutureComms14

As the communications industry evolves, so do the professional skills required in order to stay relevant. What do we need to learn to be successful in the future? Watch what Gabrielle Laine-Peters (chair), Stuart Bruce, Vikki Morgan (TMW), Laura Bates (Heritage Lottery Fund) and Nicola Dodd (Cancer Research) has to say.

8 December 2014 11:46

Are you sitting comfortably? A look at condescending brands' comms - Jon Morter #FutureComms14

Jon Morter is the man who got Rage Against the Machine to the Christmas number one in 2009. And he runs the hugely popular ‘Condescending Corporate Brand’ social media profiles. He can politely be described as a ‘disrupter’. What mistakes should we try to avoid in our social media campaigns? Prepare to cringe at Jon’s ‘worst practice’ examples...

9 December 2014 10:40

Why People Share Stories Online - Stephen Follows #FutureComms14

Stephen Follows is an award-winning writer and film producer, he specialises in using emotion-based stories to change perceptions. With the help of some video examples, Stephen will demonstrate the psychology behind storytelling and show why it’s such an engaging way of getting your message across online.

10 December 2014 14:49

What does it take to become a pioneer? Peter Ingman at #Futurecomms14

FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. In this video Peter Ingman, CEO of Mynewsdesk, tells what is takes to become a pioneer.

11 December 2014 10:04

What are the technologies of PR? I #FutureComms14

Social and digital technology is playing an increasing role in the ability of brands to reach consumers. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on technologies of PR, in the Futurecomms14 panel hosted by Neville Hobson.

12 December 2014 13:13

What happens when every company is a media company - Tom Foremski I #Futurecomms14

Former FT journalist and contemporary contributor of Silicon Valley Watcher blog Tom Foremski and Mynewsdesk's Adam Cranfield are discussing media trends and brand publishing. More and more brands are behaving like media companies, publishing content to engender engagement and affinity. What's next for the communications industry?

18 February 2015 07:55

PR is dead? Not really, but it's what you do that matters

Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.