News - 21 November 2014 13:24

How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight

Sarah Marshall is the social media editor of The Wall Street Journal for Europe, Middle East and Africa. Before joining the WSJ in December 2013 she was technology editor at journalism.co.uk.

Creating a special bond with key influential journalists can be a hard task. In her session, Sarah provided PR professionals with fresh insight into the world of journalists-PR relations and practical tips on how to find and engage with them on social networks.

“We all want to be indulged”, Sarah say.

Check out Sarah Marshall's great tips and watch her Mynewsnight video below:

In addition to Sarah's tips there were talks from Adam Cranfield on how to influence influencers, followed by Alex Myers' presentation one on influencer economy and Michael Gonzalez's intergrated approach to influencer relations.

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Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

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Mynewsnight - The Influencer Economy | Alex Myers

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Alex Myers talked us through the various campaigns he's been running with Manifest London - including BrewDog, where he managed to turn influencers into shareholders, MorphCostumes and Spandex.

21 November 2014 13:22

Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Michael Gonzalez told us how to find influencers, and how influencer relations have developed over the last few years. He also revealed how a fully integrated approach to influencer relations can help improve brand recognition.

21 November 2014 10:19

How do you influence influencers? This is how other PR pros do it.

Adam Cranfield, head of marketing at Mynewsdesk, reveals how PR professionals are managing their influencer relations, based on a survey over 400 comms professionals.

11 December 2014 10:04

What are the technologies of PR? I #FutureComms14

Social and digital technology is playing an increasing role in the ability of brands to reach consumers. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on technologies of PR, in the Futurecomms14 panel hosted by Neville Hobson.

21 November 2014 13:20

How to get influencers and keep them: the best tips from four experts

As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

6 February 2015 08:30

Why should we care about influencer relations?

The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.