How do you influence influencers? This is how other PR pros do it.

Adam Cranfield, Head of Marketing at Mynewsdesk, reveals how PR professionals are managing their influencer relations, based on a survey over 400 comms professionals.

Mynewsnight: The Game of Influencer Relations was held in London on 13th November 2014. Over 100 comms professionals gathered to listen to four speakers at Skills Matter in The Barbican over pizza and beer. Adam's talk was followed by Alex Myers one on  influencer economy, Sarah Marshall's take on journalist relations and Michael Gonzalez's intergrated approach to influencer relations. 

"Don't kid yourself, you can't influence someone if they don't want to be influenced. They have to want to do what you would like them to do", Adam says. He also talks about the "Benjamin Franklin Effect" and how it is key to building relationships with influencers.

In addition to the survey findings he gives us the do's and don'ts of influencer relations, based on his own experiences in digital marketing and the media industry.

Have your say below or give Adam a shout on Twitter  @adamcranfield

Check also out the best ways to get influencers and keep them: our wrap-up of the #Mynewsnight.