Thinking beyond the press release: a mission statement for brands
Is the era of the press release finally over, as so many have been claiming for years? What does that mean when communicating on behalf of your organisation?
Building your organisation's internal newsroom
David Taylor, Head of Social Business at Zoodikers and author of the Business of Being Social, explains why every brand should build an internal newsroom.
Mynewsdesk tunes up Shazam's digital comms
We caught up with Shazam's PR Manager, Rica Squires, to find out how their Mynewsdesk online newsroom and PR platform has enhanced their digital comms.
PR Analytics: Why Small Data Is The New Big Data
How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights from Andrew Smith MCIPR and Managing Director of escherman.
The top 10 Mynewsdesk UK blog posts of 2013
Just in case you missed them, here are the most read Mynewsdesk blog posts of 2013.
How are changes in digital PR affecting your job?
We want to hear how in-house communicators are tackling the difficulties of digital PR today. Take our 5 mins survey to be in with the chance of winning an iPad mini with retina display.
Ensuring your business is social in 2014
Just because you say you are on the likes of Twitter, Facebook and Pinterest and may have links to these channels on your website, does not mean that you are in fact a ‘social’ business. David Taylor, social media trainer, consultant and author, gives his advice on transforming your organisation into a social business.
How we used graffiti to tell our story at the Digital Marketing Show
We wanted to do something different that would stand out, intrigue and attract the flock of marketer attendees, whilst painting a good picture about who we are, what we do and why people should care.